Marketing Automated Specialist

● Responsible for the full logical model from integrations (with CRM or other tools via APIs) to nurturing logic inside funnels

● Building a robust lead nurturing workflow that meets business needs

● Creating logic for ActiveCampaign Module in CRM for further 2-way (in and

out) integration of Marketing Automation platform and CRM

● Designing nurturing flows that meet complex business needs

● Determining the best data fields to reference

● Working within the marketing automation system by creating, testing, and optimizing marketing funnels

● Remarketing/Retargeting nurturing on all stages - from Acquisition Funnel

(retargeting traffic for a Lead Generation) to Lead Nurturing funnels (remarketing to decrease funnels velocity or fulfill micro/macro goals)

Required Qualifications:

● English: Advanced / Fluent

● 3-5 years of experience in the Marketing Automation field (ActiveCampaign)

● Engineering background - thinking in terms of stages, products, and procedures

● Computer Science skills (communicate with different software on API level)

● Email marketing skills (clearly understanding email campaigns)

● Able to understand company business processes, and how CRM logic and other

infrastructure reflect these business processes

● Able to write emails that align with the funnel’s logic

● Able to write emails that will perform well based on basic email metrics

● Able to assign each piece of existing / new content to the appropriate segment

● Capable of balancing early-stage and late-stage content

Desired Qualifications:

● (Desired) understanding the Virtualization technology and the role of Backup,

Replication, and Recovery Software

Given the high volume of CVs applied, we can only manage to respond to candidates whose profiles aligns with the position within 5 working days. We appreciate your understanding and enthusiastic towards our company