Marketing Automation Specialist/ Senior Specialist (SP) - SEA

Strategy, Planning, and Delivery:

- Launch global/regional/country campaigns within specified timelines.

- Review, edit, and personalize global campaigns (e.g., email, SMS, chat) with thorough testing.

- Collaborate with global, regional, and country marketing teams to align with strategic objectives.

Technical Skills in Marketing Automation:

- Ensure marketing automation campaigns function correctly with necessary tags and actions.

- Apply best practices in campaign setup, including A/B testing, segmentation, and content crafting.

- Segment target audiences and integrate marketing automation with other technology platforms.

Campaign Optimization:

- Analyze performance data from tests and campaigns to make recommendations on timing, content, and notifications.

- Optimize campaign assets and interaction tracking to enhance results.

Reporting:

- Develop and manage regional and country-specific reporting dashboards.

- Provide insights and recommendations based on reporting data.

Collaboration:

- Meet regularly with country marketing teams to share best practices.

- Contribute to the MA community with lessons learned and successful initiatives.

- Represent country SP MA needs and support a positive team environment.

Training:

- Organize and conduct training sessions for country SP marketing teams.

- Prepare training materials and resources, including certification programs.

General:

- Perform other duties as directed by management.

- Background in lead nurturing preferred.

- Graduation-level education or equivalent.

- 2-3 years’ experience with Enterprise Marketing Automation Platforms (e.g., Marketo, Salesforce).

- Proficiency in HTML and CSS for email and landing page edits.

- Knowledge of messaging and chat applications (e.g., SMS, WhatsApp).

- Strong analytical skills and MS Office proficiency.

- Good communication and persuasion skills.