Marketing Brand Communication Specialist (PR - Event Lead)

- Assist line manager in developing plan & implementingfor PR - Marketing campaigns/ projects (both internal and external communication projects)

- Be in-charge content marketing including direction/ angle development, writing execution and management.

- Planning quarterly/yearly PR and content activities, campaign to increase brand awareness and brand loyalty.

- Deliver sharp and impactful communications assets such as corporate news, executive speeches, sponsored articles, videos, newsletters and especially press releases (crisis, new products, special corporate events), etc.

- Manage crisis to mitigate risks and protect corporate reputation.

- Build and nurture relationships with press outlets and journalists.

- Coordinating with cross-functions and third parties to ensure work results that are delivered in good quality; in a timely manner and within budget;

- Understand consumer behavior and engagement patterns with brand messaging.

- Propose initiatives to help enhance communication with customers including testimonial articles, customer’s story, claim activities …

- Maintain up to date knowledge of Life insurance industry and on competitor's activities to help with sales ideas, overcoming objections and product positioning.

- Being responsible for other projects as assigned by line manager.

- College/ bachelor degree, above 07 years’ experience in marketing PR & event communications.

- Used to be work in PR agency or PR specialist in insurance/ bank industry is advantage.

- Have connection with media and

- Good writing for PR communication including press release, news and article.

- Open to explore/ learn more to upgrade skills.

- Be able to work individual and work in team as project lead.

- Self-motivated, detail-minded and creative with an ability to manage timeline and work under pressure.

- Basic digital and social competency.

- Proven ability to manage all types of agencies/ vendors.

- English: communication level.

- Critical thinking and “Can Do” attitude.