Marketing Communication Assistant Manager (Temp 7 Months)

Position Summary:

• Responsible for participate in the ATL and BTL marketing process in accordance with the company's brand strategy for effective Integrated Marketing.

Job description:

• Participate in the ATL and BTL marketing asset production process in accordance with the company's brand strategy for effective Integrated Marketing Communication.

• Participate & Influence functional team to develop & execute holistic initiatives via IMC development & execution (channel strategy, media planning, PR planning, KOL strategy, CRM planning, OOH planning and social content development).

• Participate in close communication with the agencies by delivering clear briefings, thus deriving ideas that align with the communication strategy and the output wanted.

• Participate in the setting of the multi-dimensional execution strategy for ATL and BTL marketing activities which are different by each touch points

• Responsible local adaptation or creation (as needed) of ATL development & BTL for the initiatives based on in-depth understanding of local consumers & aligned with business unit priorities and marketing strategy.

• Manage effective communication with Head of Brand Marketing, Marketing Head, Business Teams, HQ and RHQ to ensure issues are quickly resolved.

• Produce content briefs and reports: monitor Marketing calendar, conduct Weekly/ Bi- Weekly/ Monthly or require reports and quarterly review data to derive insight for development of campaigns.

• Possess a Degree preferably in Business, Marketing or the equivalent with at least 4 years of relevant marketing experience

• Hands-on experience in Brand Building.

• Strong decision making and Execution capability in a fast paced electronics or FMCG industry.

• Excellent communication and copywriting skills.

• Networking aptitude, able to run tasks independently and demonstrate logical thought process.

• Strong project management skills with ability to manage multiple projects.

• Resourceful and able to think out of the box.

• An effective team player, able to work under pressure and tight timelines.

• Cross-cultural competence and good communication and collaboration skills necessary

• Proficiency in using MS Office (Word, Excel, PowerPoint)