Marketing Communication Assistant/Manager

• Lead Marketing Strategy:

Develop and execute annual plans that drive demand, enhance brand equity, and increase sell-out.

• 360° Campaign Execution:

Deliver impactful campaigns across TV, digital, and social media to build visibility and consumer engagement.

• Digital & CRM Innovation:

Leverage performance marketing and social trends to craft effective digital and CRM strategies.

• Performance Tracking:

Analyze campaign results to optimize ROI and prioritize growth drivers.

• Budget & Resource Management:

Manage marketing budgets with strong financial discipline and strategic focus.

• Consumer & Market Insights:

Translate market and competitor intelligence into brand-strengthening strategies.

• Governance & Compliance:

Ensure marketing activities meet all legal, ethical, and corporate standards.

• Collaboration:

Work cross-functionally and with agency partners to align messaging and execution.

• Team Leadership:

Mentor and develop the brand team, driving excellence in strategy and execution.

Minimum Qualifications:

• 5+ years of experience in brand management, with strong ATL communication across traditional and digital channels.

• Background in the technology or durable goods sector preferred.

• Strong communication skills, with proven ability to influence across functions and levels.

• Demonstrated ownership, accountability, and commitment to delivering results.

Knowledge & Experience:

• Brand & Portfolio Strategy

• Digital / Omnichannel Communication

• Excellence in Execution

• P&L Management

• Budget Ownership

• Team & Organizational Development