Marketing Communication Specialist - CE Display Business

Job Profile Summary:

• IMC Execution

• Creative Marketing management

• Digital/ Social

• Marketing PR

• Media Strategy

• Documentation

• GWP

Job Description:

1. [IMC Strategy Implementation]:

Implement strategy on new product (groups) or company's IMC (Integrated Marketing Communication) and strategies on establishing a unique brand image and conduct the entire marketing activity such as PR, ATL/ BTL advertising materials, events or media strategy to ensure consistent branding and messages in all communication and help the department in charge with setting direction.

2. [Creative Marketing management]:

Plan for market asset of ATL (Above The Line)/ BTL (Below The Line) based on IMC (Integrated Marketing Communication) strategy.

3. [Digital/ Social]:

Operate digital channel effectively to promote company products & brand, improve relationship with customer by running content, digital media campaigns and CRM (Customer Relationship Management) programs that are appropriate to each channel.

4. [Marketing PR]:

Cooperate with Corp MKT to develop PR message and strategies to improve product awareness and form positive public sentiment. Conduct media and Channel Mix activities and manage the overall process of media project from allocation for invest, channel mix strategies for each media, KPI setting for media performance media investment.

5. [Documentation]:

Cooperation with Supporting teams such as finance, accounting, procurement, logistics, legal to do internal processes (booking cost, bidding, contract, payment, delivery products) for marcom execution.

6. [GWP – Good Working Place]:

Cooperation with HR to bring working environment where employees enjoy performing their job and feel supported.

• Bachelor degrees in Marketing (preferred), Economics, Foreign Trade, Business Administration

• Have experience in B2B marketing, Digital marketing

• Adobe In-design, Photoshop and other creative tools

• Experience in using SAP, CRM tools for manage business operation, marketing process

• Data analytics, excel skills to analyse assigned task

• Presentation, storytelling skills

• Communications skills with different internal and external stakeholders