Marketing Digital

The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support the expansion and growth of the company's services and products. This role requires an in-depth knowledge of digital marketing platforms. Proficiency in Google Ads and Facebook Ads are a must. Marketing specialists rely on judgment in planning and experience to accomplish identified goals.
. Creating introduction contents for Clients
. Running online/ digital ads
. Planning and devising Marketing related scheme
. Making quarter research on Consumer / Clients & Market
. Collaborating with supplier regarding POSM, CIP... etc.
. Budget planning & control
. Tracking and detecting competitor development trends
. Collaborating with 3rd party agency regarding brand building activities
. Other tasks as assigned

1. Digital Marketing (70%)
- KPI: Number of Lead generation
- Planning, execution, and optimization of paid digital marketing campaigns across platforms including Google, Facebook Ads, Zalo, Youtube,...
- Tracking, measuring, analyzing, and optimizing the performance of digital marketing key metrics: CTR, CR, CPL... via analytic tools (Hotjar, Google Analytics, Google Data Studio, Google Optimize...)
- Responsible for the quality of data provided to other departments after each advertising campaign.
- Management of platform daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return
- Management of automation marketing, customer relationship management
2. Social Media (30%)
- Collaborate with Inbound Marketing and Content Team to develop quality content for Blog, Fanpage, Landing page....
- Collect, analyze user metrics and insights on social networks for a reasonable optimization