Digital Marketing Executive

- Create and implement inclusive digital marketing strategies by utilizing different digital mediums and setting measurable KPIs. - Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns. - Manage digital campaigns, monitor performance reports, analyze data, and make data-driven recommendations. - Optimize own media channels performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation. - Conduct market research and competitive analysis to identify industry trends and new growth opportunities. - Create and curate social media campaigns, including content creation, publishing, and community management. - Manage and optimise digital campaigns on various platforms. - Develop and execute email marketing campaigns with A/B testing. - Analyse analytics and engagement metrics to measure campaign performance. - Prepare and present monthly/quarterly reports to stakeholders.

- A bachelor’s degree in marketing, communication, or related fields. - 3+ years of experience in digital marketing or content marketing. - Experience with web analytics tools like Google Analytics and Search Console. - Proficient in marketing automation tools, such as HubSpot, Ahrefs, Yoast, etc. - Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social - media. - Excellent communication, presentation and interpersonal skills.