Marketing Executive

* This is a temporary position of 12 months

Main Responsibilities:

1. New NPD launches updates and tasting for inspirations:

• Monthly collect on new launches in local market in all categories & on – premise menu, co-work with Tech team for tasting session for local team.

• Quarterly updates on interesting launches from ASEAN & APAC, gather key launches and taste for tasting reference. Take notes on interesting concepts.

• Quarterly analysis on Local launches to see movement of key clients in all categories.

• Sum up new menu on Tea & Coffee chains, restaurants to build database for Inspiring Trek.

• New flavors, new extracts tracking in all categories in Vietnam market.

2. Customer & Business engagement:

• To be in charge of projects for small / FM clients.

• POSM materials build up to share with Distributor for FM clients approach.

• Co-work with RI team & CSI team in any projects that need the Local insights.

3. Admin tasks:

• In charge of request of market sample support from ASEAN and APAC (with support from Sales Admin & Truc).

• Support on preparing Trek materials and information with MKT Manager for Local Team.

• Support on Workshop materials for Top Clients: Poster, Brochure, Tasting Sheet, Decorating, etc.

• Fresh Graduate, MKT knowledge background or a related field

• Have basic understanding about Vietnam market and Vietnamese consumers.

• Quick in capturing the market trends and movements in Vietnam.

• Familiar with AI & Digital tools: Chat GPT, Grok, Deepseek….

• Strong in: Presentation skills, Data Analysis, English communication, Flexibility and Adaptability.

• Have a good sense of Food & Drink tasting, trend following

• A proactive, can-do attitude and a strong desire to learn and grow.