Marketing Executive

Job Objectives

• Develop and execute highly targeted B2B marketing strategies for a niche market, focusing on quality lead generation, digital performance, and in-depth market research

• Support Sales with data-driven insights and marketing activities tailored to a small, well-defined audience with complex buying behavior

Key Responsibilities

1. B2B Niche Marketing & Lead Generation

• Plan and execute precision-focused B2B marketing campaigns targeting a narrow, well-defined niche audience

• Work closely with Sales to define Ideal Customer Profile (ICP), buyer personas, and decision-making units in niche B2B environments

• Develop highly tailored marketing materials: industry-specific content, case studies, proposals, whitepapers, and solution briefs

• Support Account-Based Marketing (ABM) initiatives where applicable

2. Digital Performance Marketing

• Manage and optimize low-volume, high-intent digital channels (LinkedIn, Google Search, email marketing, niche industry platforms)

• Track and analyze performance metrics such as qualified leads, CPL, conversion rates, and pipeline contribution

• Continuously test, optimize, and refine campaigns to maximize ROI in a small audience environment

3. Market Research & Insight Development

• Conduct deep-dive market research within niche industries, including competitor mapping and customer behavior analysis

• Design and execute qualitative and quantitative research (interviews, surveys, desk research)

• Translate research findings into actionable insights for marketing positioning, messaging, and sales strategy

• Monitor industry trends and emerging opportunities within the niche market

4. Content & Thought Leadership

• Create and manage expert-level B2B content that positions the company as a trusted authority in the niche market

• Develop content aligned with long sales cycles (educational content, nurturing emails, sales enablement materials)

• Coordinate the creation of marketing assets (Canva designs, presentations and sales kit)

5. Cross-functional Collaboration

• Work closely with Sales, Product, and Management to align marketing messaging with real customer pain points

• Support proposal preparation, sales presentations, and customer-facing materials

• Perform other marketing-related tasks as assigned by the Line Manager

• Bachelor’s degree in Marketing, Business, Economics, or related fields

• 1–3 years of experience in B2B Marketing, preferably in niche or specialized industries

• Strong understanding of Digital Performance Marketing in low-volume, high-value B2B environments

• Proven ability to conduct and interpret market research

• Strong analytical mindset with the ability to work with limited but meaningful data

Nice-to-have

• Experience with Account-Based Marketing (ABM)

• Experience working with Sales on long and complex sales cycles

• Familiarity with tools such as Google Analytics, Google Ads, LinkedIn Ads, CRM systems, and research tools

• Ability to write technical or industry-specific B2B content

Skills & Attributes

• Strategic thinking with strong attention to detail

• Comfortable working in ambiguity and small datasets

• Strong communication and stakeholder management skills

• Proactive, independent, and highly adaptable

English Proficiency (Preferred)

• English proficiency equivalent to IELTS 6.5 or above is preferred

• Comfortable communicating with international partners via email, online meetings, and work discussions

• Able to read and understand English materials such as market research reports, industry documents, and professional content

• Capable of writing clear and well-structured reports in English, including market research summaries, campaign reports, and internal presentations

Salary & Income

• Monthly Salary: 22mil – 30mil VND.

• Salary is highly competitive and negotiable based on individual experience and qualifications.

• Guaranteed minimum of 13.5 months of salary per year.

General Policies

• Generous bonuses for public holidays and Lunar New Year (Tet).

• Full statutory insurance coverage, including Social, Health, and Unemployment Insurance.

• Annual premium health check-ups at top-tier hospitals

• Domestic and international travel and team-building activities 2–3 times per year.

• Dynamic workplace with various sports clubs: pickleball, football, running, badminton, yoga.

• Company trips and team-building activities 2–3 times per year (domestic & overseas).

• Internal cultural events: New Year kick-off, Year-end party, and regular employee engagement activities.

Career development:

• Opportunities to participate in professional training and competency development programs.

• Clear career path with opportunities for promotion and long-term growth.