Marketing Executive

Position Objective and Overview

The Marketing Executive plays a critical supporting role in executing campaigns that contribute to qualified lead generation and brand engagement at ISHCMC. This role is task-focused and results-aware, requiring a quick thinker and proactive executor who thrives in a fast-paced environment, collaborates well with cross-functional teams, and takes pride in delivering high-quality work with precision and speed.

Responsibilities

LEAD GENERATION & CAMPAIGN EXECUTION

• Support the execution of multi-channel campaigns (digital, print, social, events) aimed at generating high-quality, marketing-qualified leads (MQLs).

• Coordinate closely with Admissions and the Marketing team to help improve lead-to-tour and tour-to-application conversion rates.

• Work with external vendors and agencies (digital, SEO, creative) to ensure deliverables are on time, on-brand, and support key performance metrics such as CPL and engagement.

• Assist with tracking and reporting on campaign performance, identifying areas for improvement in consultation with senior team members.

• Contribute to CRM tagging, reporting, and email campaigns to support segmentation and re-engagement of prospective families.

CONTENT PRODUCTION & DEPLOYMENT

• Assist the Content team in developing campaign materials that align with ISHCMC’s brand and support campaign objectives.

• Capture and share content from events and classroom experiences that reflect the school’s value proposition.

• Ensure all content is on-brand and fit for purpose across channels.

• Schedule and publish approved content through marketing platforms and CMS tools to ensure consistent brand presence and campaign relevance.

EVENT MARKETING & ON-SITE SUPPORT

• Support the delivery of school events (open days, fairs, webinars) that contribute to community engagement and lead generation.

• Assist with event logistics and production of marketing collateral, ensuring alignment with campaign goals.

• Support post-event follow-up processes, including communications and data entry or tracking.

PROJECT MANAGEMENT & TEAM SUPPORT

• Maintain updated project trackers and timelines to ensure smooth coordination and delivery of campaigns.

• Manage shared assets and marketing inventories to ensure materials are current and easy to access.

• Handle administrative tasks including vendor coordination, purchase requests, and internal documentation.

• Provide support on special projects and flexible help to team members as required, with a focus on contributing to team-wide objectives.

If you are interested in this position, please submit your CV via the link https://surl.lu/suoknu

• Strong communication and interpersonal skills

• Excellent problem-solving and decision-making abilities

• Demonstrated ability to work in a fast-paced environment

• Proven track record of meeting or exceeding targets

• Ability to work independently and as part of a team

• Familiarity with CRM software and databases

• Fluency in English and Vietnamese