Marketing Executive

Key Responsibilities

Brand Communication & Campaigns

• Develop and execute brand campaigns for jewelry and gold art collections across seasons and key retail moments

• Craft brand messaging, storylines, and creative briefs for visuals, store displays, and online content

• Coordinate with graphic designers, content creators, and agencies to ensure visual and tonal consistency

Digital Marketing

• Plan and manage Facebook Ads (targeting, budgeting, creative input, tracking)

• Create and schedule content for Instagram and Facebook—including stories, reels, and collection highlights

• Update website content: banners, collection stories, and homepage features

• Monitor performance and recommend improvements to enhance digital engagement

Retail & Shopping Mall Coordination

• Collaborate with shopping malls and department stores for co-branded campaigns, in-mall promotions, and event support

• Align in-store activities with brand messaging and seasonal launches

• Prepare visual content, signage, and support materials for offline campaigns

Corporate Sales & Brand Materials

• Develop sales kits, brand brochures, and gifting catalogs for the corporate sales team

• Support B2B communication with clear brand messaging and product visuals

• Create and maintain presentation materials for partners and internal use

Customer & Market Insight

• Analyze campaign results and customer engagement using Excel

• Support customer segmentation, gifting campaigns, and brand engagement efforts

• Monitor market trends and competitor activities to guide content and storytelling

• 3–5 years of experience in marketing, branding, or digital content creation (luxury, jewelry, retail, or fashion is a plus)

• Hands-on experience with Facebook Ads Manager, Instagram content, website updates and physical retail experience management

• Strong writing skills and storytelling ability

• Proficiency in Excel for campaign analysis and reporting

• Organized, creative, and detail-oriented with a strong sense of aesthetics

• Basic Canva or Photoshop skills preferred

• Proficient in Vietnamese and English writing and reading skills