Marketing Lead

a) Digital Marketing:

- Build an overall performance marketing strategy and execute the monthly plan with internal and external teams on Facebook, Google, and Email Campaign,…

- Monitor and analyze campaign performance, utilizing data-driven insights to evaluate and optimize marketing efforts to generate leads for the sales department

- Build and manage website content with SEM & SEO standards (on-page and off-page), keyword ranking following KPI with Agency

- Conduct monthly, and quarterly reports on budgets and campaigns

- Manage and optimize CRM’s system to mainstream all lead generation from all channels (Homepage, sub-page,…)

b) Communication Marketing

- Drive the development and implementation of comprehensive communication strategies and brand campaigns

- Strategize to create social media content (written, photo, and video) for CirCO channels, including Facebook, Instagram, LinkedIn, and YouTube for new locations, events, and brand partnerships.

- Build and manage the relationships with partners, liaise with partners to increase brand recognition and enhance member experience.

- Manage and deploy outdoor and indoor advertising categories for brands, customers and partners.

c) Responsibilities

- Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve marketing objectives and maximize ROI in line with company business goals

- Grow and manage the marketing team and coordinate with vendors for execution, holding them accountable for commercial deliverables and KPIs.

- Leverage existing partnerships, and develop local, and regional partnership opportunities, in collaboration with the Community team.

- Understand the sales pipeline, key drivers, and the role of marketing at each stage of the funnel; build and maintain relationships with the Sales team to drive collaborative execution

- Deep knowledge and understanding of the Vietnamese business, media, technology, investor community, and startup landscape. South East Asia insight is a strong plus.

- Bachelor’s degree or equivalent - 2+ years of B2B marketing experience in high-growth company, especially with proven experience with in a scaling startup.

- Experienced in managing CRM systems is a plus.

- A team-building mindset and experience in hiring, mentoring, and managing high-performing marketing teams.

SALARY

- Income: Basic salary + Sales bonus.

- Basic salary range: 20 mil VND+

BENEFITS

- Full insurance coverage according to labor law regulations.

- Regular company trips and team building activities.

- Work in a dynamic environment with personal development and clear promotion opportunities.

WORKING HOURS

Working Hours: 8:30 AM - 6:00 PM, Monday to Friday.

Lunch Break: 12:00 PM - 1:30 PM.

Office Location: Floor 1, H3, 384 Hoang Dieu Street, 06 Ward, District 4, Ho Chi Minh City.