Marketing Lead

Job Purpose

The Marketing Lead will be responsible for developing and executing marketing strategies to increase revenue across:

• E-commerce (Online sales)

• Showroom (Offline retail)

• Interior design & construction projects

The ideal candidate is tech-savvy, multi-tasking, and data-driven, with hands-on experience in using AI-powered tools to boost productivity in content creation, campaign management, and analytics.

Key Responsibilities

1. Performance Marketing & Revenue Growth

Plan, execute, and optimize paid media campaigns (Facebook Ads, Google Ads, etc.) to

maximize ROI.

Develop organic growth strategies (SEO, social media, content marketing).

Monitor key KPIs: CIR, cost per qualified lead, conversion rates, etc.

2. Campaign Management

Coordinate marketing campaigns for furniture promotions, showroom events, and construction

services.

Collaborate with sales teams to ensure marketing supports lead generation and deal closing.

3. Offline & Showroom Marketing

Drive showroom traffic through local campaigns, partnerships, and events.

Support offline branding materials (Brochures, standees, in-store displays).

4. Content Creation & Branding

Create engaging content for social media, websites, blogs, and ads.

Leverage AI tools (ChatGPT, MidJourney, Canva AI, etc.) to speed up copywriting, design, and

video production.

Maintain consistent brand voice across online and offline channels.

5. Analytics & Optimization

Use Google Analytics, Meta Business Suite, and CRM dashboards to track and analyze

campaign results.

Provide regular reports with actionable insights for continuous improvement.

6. Team Leadership & Training

Train and motivate marketing staff to achieve KPIs

Set performance targets and regularly review staff performance.

Develop training programs for each team member

• Bachelor’s degree in Marketing, Business, or related field.

• 3+ years of marketing experience (preferably in E-commerce, retail, or interior/furniture industry).

• Strong knowledge of digital advertising (Meta Ads, Google Ads) and organic growth strategies (SEO, content, social).

• Proficiency with AI tools for marketing (e.g., ChatGPT for content, Canva/MidJourney for visuals, Google, AI analytics tools).

• Data-driven mindset with ability to manage budgets and measure ROI.

• Excellent communication skills in English & Vietnamese.

• Creative, adaptable, and strong multi-tasking ability.