Marketing Leader

• Develop Marketing and PR plans and strategies that align with the company‘s business objectives;

• Manage, execute and optimize integrated marketing campaigns in online channels (Facebook, Google, TikTok,...) and offline channels (events, partnerships, etc.) to promote and attract students effectively;

• Analyze customer insights, consumer trends, competitor monitoring, and marketing best practices to build successful strategies;

• Collaborate with marketing agencies to implement the effectiveness of advertising activities;

• Partner with SEO, web team, and advertising agencies to design, test, and evolve lead-nurturing tactics;

• Measure and report regularly to capture performance marketing efforts, make recommendations and improvements to ensure KPI/OKR is on track;

• Manage marketing budget and cost/expenditure to ensure efficient usage of resources;

• Responsible for all the team members’ performance. Create a dynamic, positive, and effective working environment;

• Other tasks as assigned.

* BENEFITS

• Competitive income, 13th-month salary, fixed bonuses, and incentives under business policies;

• Having incentive policy for employees learning courses at SAPP;

• Participate in in-depth training courses on management and leadership skills such as leadership, risk management, negotiation, design thinking, data analysis;

• Support personal and in-depth professional development;

• Using modern software to decrease work papers, thereby focusing on professional development (HubSpot, Base.vn, BaseHRM, E-contract);

• Working in a young atmosphere with 90% Gen Z, professional, dynamic, continuous innovation environment with high working standards

• A clear promotion roadmap, wage increases and an evaluation system for promotions;

• Paying social insurance according to state regulations;

• Working time: 8 hours from Monday to Friday.

* QUALIFICATIONS

• Bachelor’s degree preferably Marketing/ Business or related field. Experience in the educational and international environment is a plus;

• Minimum 2 years of experience in similar positions;

• Proven success in developing marketing plans and campaigns;

• Excellent written and verbal communication skills;

• Outstanding organizational, planning, project management, and decision-making skills;

• Superior metrics-driven marketing mind;

• Excellent analytical and problem-solving skills;

• Experience with marketing automation and CRM tools;

• Fluent in both Vietnamese and English.

Preferred skills

• Have a strong background in Service Marketing and Inbound Marketing;

• Proficiency with content and social media strategy;

• Experience in education or service.