Marketing Leader

Marcel Group - a strategic partner of Openasia in F&B industry - operates restaurants and bars throughout Vietnam, featuring its two primary brands: Marcel Gourmet Burger and Café Marcel.

We follow a simple philosophy: bringing the gourmet factor in every aspect of all our concepts. We maintain a casual yet professional work environment, prioritizing close relationships with our teams and providing career development opportunities through tailored training programs.

Website: https://www.marcel.vn/about

POSITION PURPOSE

1 – Research the market, positioning Marcel brand to increase revenue

2 – Handle all Marketing activities: online, offline, …

3 – Support GM, Sales and cooperate with Operation team

SCOPE OF WORK / RESPONSIBLITIES

1. Branding & Research

- Conduct market research to identify trends and opportunities in the F&B industry to propose overall brand goals

- Collaborate with the culinary team and operations team to develop and implement marketing strategies to increase brand awareness and brand engagement to drive traffic and increase revenue for the restaurants

- Create marketing/communication plan to deliver overall brand marketing objectives with detailed timeline and budget

2. Implementation

- Directly execute ideas for marketing activities and promotional events.

- Manage both internal stakeholders and external marketing agencies to successfully execute marketing campaigns on organic channels and paid media.

- Collaborate with external agencies to ensure efficient and high-quality content production that aligns with the restaurant's brand, messaging, and target audience.

- Oversee and guide content on the restaurant's online platforms: Google, Facebook, TikTok, Instagram,...

- Manage and monitor social media platforms, and handle customer feedback online to ensure a healthy and attractive brand presence in the online and offline channels of the restaurants.

- Analyze sales data and customer feedback to optimize marketing strategies and feedback to the culinary & operations team.

- Track and analyze the performance of marketing campaigns, measure brand awareness, and report on progress toward brand goals and sales.

Other tasks assigned by the line manager: Deliver reports, analysis, and other tasks as requested.

1. Knowledge

- Bachelor’s degree in Marketing and Communication, Business Administration or related fields

2. Relevant experience

- At least 3 years of experience in F&B industry marketing

- Proven track record of developing and executing successful marketing campaigns

- Experience in digital marketing, marketing performance management, budget management

- Experience in copywriting for both printed and online marketing material

3. Skills

- Creative Design

- Project Planning & Analytical skills

- Content Planning & Marketing Strategy

- Brand development

- Strong communication and interpersonal skills

- Good analytical and problem-solving skills

4. Others

- Proficiency in English and Vietnamese