Mô tả công việc
Develop and implement trade marketing strategies:
- Work closely with the sales teams to develop comprehensive trade marketing strategies aligned with overall business objectives.
- Identify target audiences and create tailored marketing campaigns to maximize reach and impact.
Promotional event planning and execution
- Take charge of planning, organizing, and executing promotional events, seminars, conferences, and other trade shows.
- Collaborate with cross-functional teams, including sales, marketing, and medical, to ensure seamless coordination and successful event outcomes.
Relationship management with doctors and healthcare professionals:
- Manage and nurture relationships with our extensive network of doctors and healthcare professionals.
- Provide them with necessary marketing collateral, educational materials, and product information to enhance their understanding and promote product adoption.
- Leverage strong interpersonal skills to build rapport and trust with key stakeholders.
Sales support:
- Collaborate closely with the sales team to provide effective marketing support.
- Develop sales enablement tools, such as presentations, brochures, and product samples, to facilitate sales efforts.
- Monitor and analyze sales data to identify areas for improvement.
Market research and competitor analysis:
- Stay updated on market trends, customer insights, and competitor activities.
- Conduct market research to identify new opportunities, analyze competitors' strategies, and make recommendations for continuous improvement.
- Utilize data-driven insights to shape marketing campaigns and enhance market positioning.
Budget management:
- Develop and manage the trade marketing budget effectively.
- Monitor expenses, track ROI, and optimize trade marketing activities to ensure cost efficiency and effectiveness.
- Provide regular reports and analyses on trade marketing performance to management.
Collaboration with internal and external stakeholders:
- Collaborate with internal teams, including marketing, sales, medical, and operations, to align trade marketing efforts with broader business objectives.
- Build and maintain relationships with external partners, agencies, and vendors to leverage their expertise and resources when necessary.
Yêu cầu công việc
- Bachelor's degree in marketing, business administration,Pharma or a related field. An MBA is a plus.
- A minimum of 5 years of experience in marketing, preferably in the healthcare industry.
- Proven track record in planning and executing successful promotional events, seminars, conferences, and trade shows.
- Deep understanding of the genetic testing market and the healthcare landscape.
- Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
- Excellent communication, presentation, and negotiation skills.
- Analytical mindset with the ability to interpret data and market research findings.
- Proficiency in Microsoft Office Suite and marketing software applications.
- Ability to work collaboratively in a team environment and build relationships with internal and external stakeholders.
- Flexibility to travel as required to attend events, conferences, and meetings.
If you are a strategic thinker with a passion for trade marketing and the healthcare industry, and if you thrive in a dynamic and fast-paced environment, we invite you to apply for the Marketing Manager position. Join our team and contribute to the growth and success of our genetic testing company.
Các phúc lợi dành cho bạn
Thưởng
Chăm sóc sức khoẻ
Đào tạo
Thông tin việc làm
12/11/2024
Trưởng phòng
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị
Pharmacy, Marketing Planning, Trade Marketing, Event Planning, Market Research
Dịch vụ Y tế/Chăm sóc sức khỏe
Bất kỳ
5
Không hiển thị
Địa điểm làm việc
Hồ Chí Minh, Việt Nam
Nhận diện một số hình thức lừa đảo
Lừa đảo thu phí
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