Marketing Manager

ABOUT BINCG

BIN Corporation Group is an international multi-disciplinary company based in Ho Chi Minh City, Vietnam. We are hiring for a commercial company, one of our oldest brands, experienced in consulting on immigration, travel, and other related services. We serve customers from all over the world and make every effort to support them in getting the best experience while traveling to a foreign country.

Our team is present in multiple countries with diverse cultures and languages, leading to a thoughtful understanding of every customer we meet. With the development of that powerful team, we are looking for the next coworkers to proceed with our mission.

ABOUT THE JOB:

❖ Job Description: The successful candidate will spearhead and energize the marketing team to surpass engagement metrics, broaden market reach, and deliver outstanding brand experiences. You will devise and implement strategies aimed at enhancing customer acquisition, retention, and engagement while upholding One IBC’s exemplary standards of professionalism and service excellence.

❖ Key Responsibilities:

1. Marketing Strategy & Leadership

● Develop and implement international marketing strategies aligned with the company's business objectives, focusing on global market expansion.

● Collaborate closely with other departments (Sales, Product, IT) to ensure consistency in messaging and strategic execution.

● Research and analyze international trends, competitor activities, and customer behaviors across different regions to propose appropriate strategies.

2. Technology Deployment and Performance Optimization

● Implement and manage the Salesforce Marketing Cloud Engagement (MCE) system, ensuring effectiveness in email automation, customer data management, and campaign performance measurement.

● Apply AI to predict customer behavior, personalize content, optimize campaign performance, and conduct deep data analysis.

● Ensure seamless integration between marketing technology tools and international platforms to optimize operational processes.

3. Digital Advertising Optimization

● Plan, execute, and optimize digital advertising campaigns on international platforms such as Google Ads, Meta Ads, and LinkedIn Ads to achieve the highest ROI.

● Analyze and track campaign performance using tools like Google Analytics, Tableau, and other international measurement platforms.

● Conduct A/B testing for content and strategies to improve campaign performance on a global scale.

4. Affiliate Marketing Development

● Build, manage, and expand the affiliate marketing network across platforms such as Awin, CJ, and other international platforms.

● Identify and collaborate with high-potential affiliates and influencers in different markets.

● Monitor affiliate performance and implement strategies to increase revenue and optimize campaign results.

5. Brand Management

● Strengthen One IBC’s brand recognition in international markets, ensuring consistent messaging across all channels.

● Plan and oversee content execution (blogs, social media, email marketing, digital advertising) to position the brand as a global market leader.

6. Data-Driven Decision Making

● Use data and in-depth analytics to make strategic decisions and optimize the effectiveness of marketing campaigns.

● Prepare reports for senior management, highlighting key metrics such as ROI, conversion rates, and results from international campaigns.

7. Team Development & Collaboration

● Manage, train, and develop the marketing team, fostering an efficient and creative working environment.

● Establish and evaluate KPIs for each team member to ensure high performance.

8. Perform other tasks as required by the Operation Director

Job Requirements:

● Bachelor’s/Master’s degree in Marketing or a related field.

● Minimum of 3-4 years of industry experience in a professional setting, with 2 years in a management role.

● Expertise in managing digital marketing platforms and analytics tools. Preferred strong experience with Google Marketing products and Salesforce Marketing Cloud Engagement.

● Proven ability to develop and implement effective marketing strategies.

● Strong leadership skills and the ability to drive team performance.

Benefits:

● 13th-month salary.

● Tet bonus based on seniority and performance.

● 10% salary bonus on holidays (April 30, September 2, January 1).

● Allowances as per labor law (Children's Day, Mid-Autumn Festival, Marriage, Maternity).

● Project bonuses depending on business performance and revenue (if any).

● Health insurance, social insurance.

● Support for professional and technical training during the probation period.

● Time to learn new job requirements.

● Participation in e-commerce projects across various fields.

❖ Work at the office: 507B Huynh Tan Phat Street, Tan Thuan Dong Ward, District 7, Ho Chi Minh City

❖ Working Hours: 8 AM - 5 PM (Mon - Fri) - 8 AM - 12 PM (Sat)