Marketing Manager

Position Overview

LA MANNE BAKERY is seeking a dynamic and strategic Marketing Manager to elevate our brand presence in the B2B sector, launch our new online shop, and spearhead our international market entry. This pivotal role requires a hands-on leader who can develop and execute comprehensive marketing strategies, produce impactful sales and marketing collateral, and drive brand growth both domestically and overseas.

The ideal candidate will possess a deep understanding of B2B marketing, e-commerce, and international market development, with a proven ability to translate business objectives into successful marketing initiatives.

Key Responsibilities

1. B2B Marketing Strategy & Execution:

• Develop, implement, and manage integrated B2B marketing strategies to attract and retain wholesale customers (e.g., catering companies, hotels, restaurants, schools, coffee shops, supermarkets).

• Analyze market trends, conduct competitive analysis, and identify opportunities within the B2B bakery sector.

• Collaborate closely with the Sales team to ensure marketing efforts align with sales goals, support lead generation, and convert prospects into loyal customers.

• Develop customer journey maps and segmentation strategies to create targeted marketing campaigns for specific customer segments.

2. Online Shop Development & E-commerce Marketing:

• Lead the strategy, development, and launch of the C'est Bon Bakery online shop, focusing on user experience, conversion optimization, and sales generation.

• Design and implement online marketing strategies across all digital platforms, including website optimization, SEO, and paid advertising (e.g., Google Ads, social media ads) .

• Develop and manage the company's social media presence, creating engaging content and strategies tailored for B2B and B2C audiences.

• Analyze website traffic, user behavior, and sales data to optimize the online shop's performance and enhance the customer experience.

• Develop comprehensive content strategies for the online shop, potentially overseeing content creation.

3. Sales & Marketing Collateral Development:

• Design, develop, and update a wide range of sales and marketing collateral, including factsheets, presentations, brochures, product catalogs, and sales aids.

• Ensure all marketing materials are accurate, compliant with regulations, and effectively communicate our value proposition to B2B customers.

• Work closely with product development to create impactful marketing materials for new and existing bakery product.

4. International Marketing & Brand Expansion:

• Develop and implement international marketing strategies tailored to specific foreign markets, adapting marketing plans to different cultural contexts.

• Analyze international markets to identify business opportunities and conduct competitive intelligence beyond national borders.

• Oversee the creation and execution of promotional campaigns abroad, ensuring brand message consistency across different regions.

• Manage the allocated international marketing budget to maximize ROI and achieve global marketing objectives.

• Maintain relationships with local and international partners to foster collaboration.

• Focus on developing Vietnamese language content for international marketing initiatives 7.

5. Brand Management & Reporting:

• Maintain and strengthen a strong brand image and corporate identity across all marketing channels.

• Manage the overall marketing budget effectively.

• Monitor key performance indicators (KPIs) and provide regular reports on marketing campaign effectiveness, ROI, and overall marketing performance.

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.

• Proven experience as a Marketing Manager, with a strong background in B2B marketing, e-commerce, and/or international marketing.

• Demonstrated ability to develop and execute comprehensive marketing strategies that drive measurable results.

• Expertise in digital marketing, including SEO, SEM, social media marketing, and email marketing.

• Experience in developing sales and marketing collateral.

• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

• Excellent communication, presentation, and interpersonal skills.

• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.

• Experience with CRM and marketing automation platforms (e.g., HubSpot) is a plus.

• Fluency in Vietnamese and strong professional English skills are required.

• Experience in the food & beverage or wholesale industry is advantageous.

What We Offer

• An exciting opportunity to shape the marketing direction of a growing company.

• A chance to build and lead marketing initiatives from strategy to execution.

• Competitive salary and benefits package.

• Opportunities for professional growth and development.