Marketing Manager

Địa Điểm Làm Việc: Hồ Chí Minh
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13th month salary & Bonus based on Company & Individual performance...
Internal & External training
Meal Allowance

Mô Tả Công Việc

• Develop country marketing OGSM strategy, across local portfolio based on business strategy and ensure alignment with the BOMs and BODs. Also, evolve consumer segments, trends and business models
• Identify opportunities for a brand within the country by benchmarking business/ consumer parameters (such as awareness, trial, share etc.) across geographic regions, customers, trade channels, consumer segments…
• Develop Brand Equity & lead the execution of the Brand Equity
• Develop Annual Business Initiative Calendar (product & marketing initiatives)
• Develop clear vision and strategies of respective Centers of Expertise
• Lead and Liaise multi-functional team to develop & execute holistic initiatives via Product launch & IMC development & execution
• Experiment and learn on new marketing tools/ ideas (ATL touch points) - Search and reapply
• Analyze the results of Marketing Activities and share learnings on time
• Qualify the right agencies with best quality and most competitive cost
• Manage Total Marketing Budget & ensure spending within budget with discipline
• Manage and Consent on profit/loss ratio in frame of short-term business strategy & long-term vision
• Train and develop local marketers & Lead Career Planning
• Other tasks assigned
Xem toàn bộ Mô Tả Công Việc

Yêu Cầu Công Việc

• Master's degree (M. A.) or equivalent and minimum 5 years related experience
• Hands-on with marketing professional skills area: Consumer Insights generation & interpretation, Brand equity management (Brand Key), Communication channel management, Brand Communication management, Brand Innovation & Activation, Channel & Customer marketing development
• Well-versed in speaking & written English communication
• Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents
• Ability to apply mathematical operations to such tasks as analysis of variance, correlation techniques, sampling theory, and factor analysis
• Well-versed in speaking & written English communication

Địa Điểm Làm Việc

Mapletree Business Centre - 1060 Le Van Luong Street, Tan Phong Ward, Dist.07, HCMC

UNIBEN is one of the leading FMCG companies in Vietnam. Throughout its 26-year history, UNIBEN has become a multinational company with well-recognized Corporate Social Value generation. UNIBEN is envisioned to offer delicious, innovative and healthy foods with a variety of price range to the local and global markets via two current well-established brands, “3 Mien” and “Reeva”.
You need a working environment where you are always encouraged to express and share your views and have multiple opportunities to collaborate, contribute and to build your successful carrier together. UNIBEN is the place you are looking for.
Please have a look at our corporate video to know more about UNIBEN


Xem toàn bộ thông tin công ty
Mapletree Business Centre - 1060 Le Van Luong Street, Tan Phong Ward, Dist.07, HCMC (Floor 9th)
1.000-4.999 nhân viên
Ms. Phương


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