Marketing Manager

Job Purpose:
• Centers support, inbound marketing, Lead campaign coordination, campaign execution Managing/overseeing Centers, FCs communications/meetings for select marketing retainer accounts; interacting with SEO/Inbound/ software to develop reporting for Centers Management; monitoring campaign budgets; communicating campaign changes and scheduling updates to project manager; developing content for online marketing projects – 60%
• Marketing infrastructure writing Developing content for branding, website, and print projects – 15%
• Outbound marketing writing Developing content for traditional, offline marketing, and advertising projects – 10%
• General admin Time-keeping, internal meetings, etc. – 10%

Responsibilities:
• Identify, develop, evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with digital Managers, Brand Manager or Specialist, Commercial MKT & Sales Manager, Student Admission Area Managers, Center Managers
• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, to market ICR course to Parents
• Initiate market research studies or analyze strengths & SWOT of competitors
• Use NCC & students Number sales forecasting or strategic planning to ensure the sale and profitability of Centers. Analyzing business developments and monitoring centers trends.
• Compile lists describing educational product or service offerings.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Direct the hiring, training, or performance evaluations of marketing staff and oversee their daily activities.
• Consult with academic developments personnel on educational product specifications such as method approach, deliverable outcome & services
• Negotiate contracts with Vendors for website, billboards, signboard productions & improvement, etc. … to develop visually strategy.
• Confer with legal Manager to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
• Advise business or other groups on local, national, or international factors affecting the buying or selling of educational products or services.
• Consult with buying personnel to gain advice regarding environmentally sound or sustainable educational products.
• Consult with buying personnel to gain advice regarding the types of educational products or services expected to be in demand.
• Conduct economic or commercial surveys to identify potential markets for educational products or services.
• Recommend modifications to educational products, or other characteristics to improve the environmental soundness or sustainability of educational products.
• Integrate environmental information into educational product or company marketing strategies, policies, or activities.
• Develop business cases for environmental marketing strategies.