Marketing Manager

Job Description and Key Responsibilities

Digital Marketing

• Develop and manage digital marketing campaigns (SMM, SEO/SERM, SEM.)

• Communicate with developers on promo microsites building;

• Prepare and optimize content for digital marketing campaigns;

• Campaign tracking, measurement, evaluation and reporting on all activities

• Prepare online newsletters and promotional emails and organize digital marketing distribution through various channels.

Media and mailing

• Analyse results of media activities and propose improvements

• Proves with legal department the juridical aspect of marketing concepts and materials

• Plans and controls of budget and costs of media

• Secures regular and effective Media Planning, keeping the deadlines, monitoring competitor’s activities, providing Business Units with required data for final decision making

• Establishes strong relationship with Key Media and Other Partners, achieve the best possible discounts, initiate additional benefits such as free publications, better placements, propose new type of activities (co-branding, cross activities) with measurable result.

• Develop Active Database by various acquisition activities

• Partner’s cooperation, Co-Branding, New Channel’s Development;

• Identifies, develops and evaluates marketing, media and acquisition strategy to stimulate mail-order sales on the local market based on knowledge of establishment objectives, market characteristics, and cost and markup factors and in accordance with business targets.

• Manages acquisition strategy based on pragmatic analysis of response rate and tests done, as well keep an open mind to new acquisition channels and media publications.

• Responsible for production of marketing mailing contents

• Adaptation of overseas marketing material into local market usage

• Ensure the contents use in marketing material are legal compliance

• Creative in finding solutions during adaptation process

• Responsible to ensure the accuracy of material contents

• Responsible to ensure all project deadlines are met

• Co-ordinate work flow with all related departments

• Analysis of mailing results and propose solution of the mailing plan

• Degree in Marketing/Mass Communication or related industry

• B2C marketing experience especially in direct marketing industry

• Experience working in catalogue development is an added advantage

• Good in English

• Good organisational skills is very important

• Ability to plan ahead the assignment timeline

• Must respect production deadlines

• Good interpersonal and communication skills

• Meticulous and pay attention to details