Marketing Manager

* About DopeSkill

DopeSkill is a global eCommerce brand with its primary market in the United States, operating under the Insights group of companies.

We specialize in bold, expressive streetwear for Gen Z youth — especially Black students and young creators — who view fashion as a voice for identity, culture, and community.

With offices in the U.S. and Vietnam, DopeSkill is growing rapidly through a community-first marketing strategy, driven by powerful content, creator partnerships, and a unique brand spirit.

* Key Responsibilities

• Lead the development and execution of overall marketing strategies for the U.S. market.

• Oversee and coordinate cross-functional efforts across influencer, content, paid media, email marketing, SEO, and affiliate.

• Plan and launch integrated campaigns for product collections and brand storytelling.

• Analyze performance metrics and customer insights to optimize strategies and budget allocation.

• Collaborate closely with Product, Design, and Sales teams to ensure message consistency.

• Manage and mentor the marketing team; assign tasks and monitor individual performance.

• Work directly with the CEO to shape medium- and long-term brand direction.

• Propose and manage marketing budgets across all key channels.

• Track KPIs including marketing-driven revenue, CAC, ROI, CPA, engagement rate, email open & click rates.

* Experience & Skills:

- 3–5 years of experience in marketing, ideally in eCommerce, fashion, lifestyle, or U.S. consumer markets.

- Proven ability to manage a marketing team of 3–5 people.

- Solid knowledge of influencer marketing, social media, paid ads (Meta, TikTok, Google), content strategy, email marketing, and affiliate systems.

- Strong analytical thinking with the ability to assess campaign performance based on KPIs.

- Strategic mindset with hands-on ability to execute and optimize across multiple channels.

* Language Proficiency:

- Minimum IELTS 7.0 or equivalent English certification is required.

- Strong written and verbal English skills for communication, meetings, and presentations in an international environment.

* Education:

- Bachelor’s degree in Marketing, Communications, Business, Economics, Languages, or related fields.

- Preference for graduates from top universities such as:

- Foreign Trade University (FTU)

- National Economics University (NEU)

- Diplomatic Academy of Vietnam (DAV)

- Hanoi University (HANU)

- or international equivalents.

* What We Offer

- Competitive salary and performance bonuses.

- Opportunities to lead global campaigns for a fast-growing U.S. streetwear brand.

- Creative, youthful, open-minded culture with global exposure.

- Autonomy to experiment, launch new initiatives, and influence brand strategy.

- Clear career path toward Head of Marketing or Brand Director.

- Full access to tools, resources, and budget to support your execution.

* How to Apply:

Send your CV via VietnamWorks with the subject:

APPLICATION – Marketing Manager – [Your Full Name]

* Office Location:

Insights Office – Floors 2 & 3, Century Tower, Vinhomes Times City, 458 Minh Khai, Hai Bà Trưng, Hanoi, Vietnam