Marketing Manager

JOB OBJECTIVE

Execute integrated marketing activities to build the company’s brand, support business operations, and develop the market in the construction industry.

KEY RESPONSIBILITIES

1. Branding & Communications

• Responsible for design-related tasks such as developing brand identity, brand strategy

• Provide direction for content and visual style across communication channels such as: Website, Fanpage, Zalo OA, LinkedIn, etc.

• Manage and regularly update the company’s website and social media platforms.

• Support the organization of events such as seminars, trade fairs, construction exhibitions, ground-breaking ceremonies, and inaugurations.

2. Online Marketing

• Plan and execute advertising campaigns (e.g., Facebook Ads, Google Ads…).

• Optimize website content for SEO and enhance search visibility for construction services.

• Coordinate with the technical team to showcase key projects and highlight accomplishments.

3. Offline Marketing

• Assist in designing sales materials such as company profiles, brochures, catalogues, and posters.

• Manage and oversee the printing of all marketing and sales support materials.

4. Market Research & Analysis

• Collect market data related to the construction industry, competitors, and industry trends.

• Regularly update both domestic and international design trends to ensure the highest effectiveness of design outputs.

• Analyze and evaluate the performance of executed marketing campaigns.

• Bachelor’s degree in Marketing or related fields.

• 2–3 years of experience in a similar role, with strong capabilities in branding and brand development.

• Proficiency in English (all four skills: listening, speaking, reading, and writing).

• Prior experience in construction/industrial marketing is an advantage.

BENEFITS

• Competitive salary and performance-based bonuses; full participation in social, health, and unemployment insurance as per labor regulations.

• A dynamic, youthful, and friendly working environment that fosters personal growth.

• Opportunities for professional training and career development.

• 13th-month salary, holiday bonuses, and annual company trips.