Marketing Manager

Now we are seeking a strategic Marketing Manager for rebuilding and operating a professional marketing system, developing sustainable brand identity, and driving growth performance across the entire product/brand portfolio.

This position requires strategic thinking, multi-brand management capability, and strong leadership in both branding and performance marketing execution.

*** Key Responsibilities

A. System Building & Organization

• Re-establish the Marketing Department structure: define roles, processes, operating standards, for each function (Brand, Digital, Content, Design, Trade, etc.).

• Develop Brand Guidelines to standardize brand image and internal workflows (if any)

• Recruit, train, and develop a skilled marketing team to ensure execution capability and creativity.

B. Brand Development Direction

• Build an overall brand identity strategy for each brand group: positioning, personality, core values, image, and key messages.

• Oversee all creative activities (content, visuals, events, digital assets) to ensure high aesthetic standards and consistent brand identity across all channels.

• Propose long-term communication strategies to strengthen brand awareness, preference, and customer trust.

C. Growth Performance Enhancement

• Develop a Performance Marketing Strategy: define the growth funnel and optimize costs .

• Combine business data, customer behavior insights, and communication campaigns to make data-driven decisions.

• Execute cross-channel campaigns (digital, trade, offline) to optimize conversion and revenue.

• Collaborate with the Sales Department to align sales targets with marketing and communication plans that drive sales.

D. Management & Reporting

• Plan and manage the marketing budget across all brands.

• Evaluate campaign effectiveness using specific KPIs and ROI metrics.

• Provide regular reports to the Board of Directors on marketing performance and brand development plans.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related fields.

• 4–6 years of experience in Marketing Manager (or Brand Manager) in F&B industry.

• Strong knowledge of IMC, Digital Marketing, and Trade Marketing.

• Strategic mindset with strong leadership and project management skills.

• Proficiency in data analysis, market research, and brand planning.

• Fluent in English (experience working with international partners is a plus).

• Strong aesthetic sense and creative content development ability.

• Quick to adapt to new trends and highly market-sensitive.

• Passionate about the F&B industry, with a strong understanding of its characteristics and consumer behavior.

What We Offer

• Competitive salary starting from 35,000,000 VND/month +, plus full social insurance benefits as regulated.

• Annual leave, public holiday benefits, and performance-based bonuses.

• Social insurance and labor union participation according to local regulations.

• A young, dynamic, and supportive working environment that fosters skill development and networking opportunities.

• Autonomy to manage your work, with the freedom to propose and implement new initiatives.

• Continuous training and development, especially within the F&B sector.

Report to: BOD

Work Location: Hanoi

Working time: From Monday to Saturday morning (8h-12h and 13h30-17h30)

Kindly send us your Portfolio along with the Resume