Marketing Manager

1) Trade Marketing

• Develop and implement trade marketing plans to support sales growth and strengthen brand presence across partner channels.

• Manage activations, promotional events, and marketing programs with merchants.

• Oversee the development and approval of POSM, communication materials, and design layouts.

• Ensure consistent application of brand guidelines across all trade activities.

• Coordinate with Sales to align trade strategies with sales targets and market opportunities.

• Maintain relationships with media partners and vendors supporting trade-related campaigns.

• Monitor market trends, competitor promotions, and shopper insights to optimize trade activities.

• Handle communication risks related to campaigns to ensure timely and effective crisis response.

2) Digital Marketing

• Strong understanding Online User insight, digital marketing.

• Plan and support for Online Marketing Strategy.

• Identify target segments to deliver optimal activities, programs offerings and value propositions to increasing active users from register.

• Lead & control performance of agencies, art service & other vendors to achieve traffic KPI, CPC, CPO.

• Utilization of Google Ads Words, Google Analytics, other SEO tools for ongoing keyword discovery, expansion and optimization.

• Strong leadership, performance tracking & team management of CS; Content, Event & Design team.

• Having skill to make video clip on social media, especially tiktok.

3) Others

• Production Video / Virtual Clip & support designing.

• Support Tech team on creating platform functions.

• Graduated from University with a major in Marketing, Media or similar discipline.

• Have 5-7 years working experience.

• Strong multiple of Marketing skills: Offline, Digital, …

• Strong strategic & planning skills

• Excellent communication, leadership and social skills.

• The ability to work and thrive in a fast-paced, high pressure and responsibility for sampling activities.

• Good team management, positive attitude and eager to learn

• Good command of spoken and written English is required

• Having experienced in FMCG