Marketing Manager

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and implement Home101’s overall marketing strategy across both digital and offline channels.

• Identify customer segments, value propositions, and key messaging to strengthen Home101’s brand presence.

• Prepare and manage the annual marketing plan and budget in alignment with company goals.

2. Agency Management

• Select, brief, and manage third-party marketing agencies handling digital, branding, and offline marketing activities.

• Set KPIs, deliverables, and timelines for all agency partners and follow up with them to ensure all KPIs, deliverables and timelines are achieved.

• Monitor agency performance, ensuring quality and ROI across campaigns.

• Review and approve all creative, media, and content outputs before marketing campaign or events.

3. Digital Marketing Oversight

• Oversee paid advertising (Google Ads, Facebook, TikTok, YouTube, Zalo OA etc.), SEO, social media, content marketing, and app-based campaigns.

• Ensure digital marketing aligns with Home101’s tone, objectives, and customer journey.

• Track online campaign performance using analytics tools and recommend optimization strategies.

4. Offline & Field Marketing

• Plan and execute offline marketing campaigns in residential projects, malls, public spaces, and community areas.

• Coordinate events, activation drives, and partnerships with residential developers and local communities.

• Ensure branding materials, displays, and printed collaterals maintain consistent design and messaging.

5. Brand Development & Communication

• Build and maintain a strong, trustworthy, and modern brand image for Home101.

• Ensure consistent branding across all communication channels — online, offline, and customer-facing materials.

• Collaborate with internal teams for PR, promotions, and seasonal campaigns.

6. Performance Tracking & Reporting

• Define and track key marketing metrics: leads, conversions, brand visibility, and customer engagement.

• Conduct monthly marketing performance reviews and present data-driven insights to management.

• Continuously analyse competitor and market trends to improve marketing effectiveness.

• Continuously monitor and analyse online feedbacks/reviews about the company to understand the improvement areas and share with internal stakeholders for learnings & improvements.

Qualifications & Skills

• University degree in Marketing/Sales, Business Administration, or a related field (MBA preferred).

• 5–8 years of total experience in marketing management, with at least 2 years as Marketing Manager.

• Strong understanding of digital marketing tools, analytics, and campaign management.

• Experience in managing external marketing or advertising agencies.

• Strong analytical, strategic thinking, and project management skills.

• Excellent communication and presentation abilities in both Vietnamese and English.

• Creative mindset with an eye for detail and brand consistency.

• Good Computer skills and working knowledge of Microsoft Office (Word, Excel, PowerPoints) is mandatory.