Marketing Manager

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What We Can Offer

Competitive salary and bonus
Social insurance, health insurance, unemployment insurance according to Labor Laws
Opportunities to be trained in the professional environment to maximize your potential

Job Description


This position is responsible for the strategic development and execution of the broad and comprehensive “integrated marketing and external marketing communications,” with the purpose of ensuring that SPI continues to attract the new students throughout the year.

The position will work as the part of the support functions of the School, reporting to the Principal/Vice Principal/School Management (CEO), also this position needs to works collaboratively across functions and teams within the wider school community such as such as Principals, Admissions Team, ELL Team, Finance Personnel, and Operations Manager, adding value as a leader team beyond just the functional expertise.

***Marketing Duties:
1. Strategic Marketing:
- Develop the School’s marketing strategy to support the school’s growth;
- Contribute to the school’s annual Marketing Plan and budget, which is aligned to the school’s strategic and long-term development goals;
- Implement a comprehensive multi-channel prospective customer marketing program that supports effective customer engagement, retention and parent advocacy;
- Regularly monitor competitor performance to support the school’s development plan and marketing initiatives;

2. Tactical Marketing and Communications:
- Project manage the marketing and promotional activity for the school (including events, digital marketing, advertising, PR, sponsorship, etc.) which focuses on prospective parents;
- Maintain all digital marketing activities, including set up and management of accounts;
- Manage the marketing spend and ensure activities are planned and executed within agreed budgets;
- Work closely with the Office of Admissions and Events Coordinator to organize and promote admission events and align the required organization support;
- Maintain the content for the School’s website; identify opportunities for enhancement;
- Develop communication channels including use Social Media to promote recruitment and retention;
- Manage production of all external marketing collateral including direct marketing activities;
- Support the management of all PR based media relations relating to promotion of the school;
- Other duties assigned as may be requested by the Principal/Vice Principal/School Management/Operations ... from time to time.
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Job Requirements


- Bachelor’s degree in business, marketing, communication or related field required; Master’s degree is an advantage;
- At least 5 years of experience in marketing, working in the educational field is an advantage;
- Knowledgeable of working with segmented customer base to implement customer focused strategies;
- Analytical skills, able to interpret multiple data sets to identify trends;
- Critically understand financial metrics, able to set budgets, assess P&L performance;
- A sound knowledge of the full marketing mix including strategy development and planning, campaign development, measurement and tracking;
- A comprehensive and up-to-date knowledge of digital marketing including website management and online advertising;
- Excellent written and verbal communication skills with the ability to write high quality marketing materials in Vietnamese and English;
- Experience of using customer databases;
- Experience of using Content Management systems and of Social Media;
- Excellent organizational and administrative skills, with the ability to remain calm under pressure and work to tight deadlines, managing competing priorities;
- Excellent problem-solving skills and ability to use initiative in challenging situations;
- Ability to work independently and within a team;
- Well-developed public speaking and presentation skills;
- Perform duties in a safe and efficient manner;
- Commitment and contribute to the development of school, willing to learn and share the knowledge with others.
- Design skills.

Job Locations

C1,C2 Yen Hoa Urban Area, Tran Kim Xuyen Street, Cau Giay District


We recognize that each member of our community is an individual with particular gifts, talents, specific challenges, and needs. The world needs young people who aspire to make a positive difference in their local, national, and global communities.
Our multicultural curriculum allows students to better appreciate their world at home and abroad. We carefully designed our curriculum in order to provide our students with opportunities to learn American subjects in English Language Arts, Math, Science, Social Studies, and STEM. Recognizing the importance of local culture, students at St. Mary’s International School will also learn Vietnamese Language Arts, History, Geography, and Character Education.
Our highly qualified international and Vietnamese teachers bring diversity into our school’s community. Each faculty member is carefully selected based on professional experience and their commitment to provide a rigorous, engaging, and nurturing educational environment for all of our learners.
St. Mary’s International School believes that learning is driven by curiosity and motivation, occurring in a supportive environment rich in engagement, social interaction, and feedback.

Our Mission

The significance that defines St. Mary’s International School experiences: a vigorous academic curriculum that is relevant for the learners and strong accent on character development that commits to service learning to the betterment of others.

Our Vision

The vision of St. Mary’s International School is to provide a multicultural environment for all to develop holistically, confidently, and empowers the individuals to achieve their full capacity.

Our Core Values

Our Core Values also lie at the heart of our holistic approach to education – in our planned curriculum, in our school life and school community. St. Mary’s International School’s values help our learners become not just great students but great people.
1. Achievement
2. Equality
3. Confidence
4. Responsibility
5. Honesty

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C1,C2 Yen Hoa Urban Area, Tran Kim Xuyen Street, Cau Giay District
25-99 staffs
HR Department


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