Marketing Manager (Fintech)

Role Overview

We’re looking for a Marketing Manager who will own BUFF’s brand, user growth strategy, and performance marketing initiatives. This is a hands-on leadership role, reporting directly to the founders, with real influence on product direction, growth decisions, and brand positioning. You’ll also work closely with the Product team to drive user-centric innovation and execute data-backed campaigns.

Key Responsibilities:

1. Brand Positioning & Strategy

- Develop and refine BUFF’s brand identity across all online and offline channels.

- Maintain consistency in messaging, tone, and visuals across touchpoints (app, website, social media, etc.).

- Plan and execute brand awareness campaigns that strengthen BUFF’s image in the fintech space.

- Identify opportunities for partnerships, PR, and events to expand brand reach and credibility.

2. Market Research & Product Growth

- Conduct market research to deeply understand customer behavior, trends, and needs.

- Collaborate with the Product team to conceptualize and develop new features or product initiatives.

- Contribute to product positioning and go-to-market plans for new launches.

3. User Acquisition & Growth Marketing

- Design and manage full-funnel marketing strategies across paid and organic channels.

- Manage growth channels including Website, App, Email, SEO, Social Media (Facebook Page, Group, etc.).

4. Data & Performance Analytics

- Measure, analyze, and report on marketing campaign performance.

- Track and improve funnel conversion rates (acquisition → activation → retention → referral → revenue).

5. Leadership & Team Collaboration

- Manage and mentor a small but growing Marketing team.

- Work closely with the founders, Product team, and other stakeholders on cross-functional projects.

- Lead weekly planning and monthly performance reviews for marketing initiatives.

Qualifications:

• 4–5 years of experience in Digital Marketing, Growth, or Product Marketing, preferably in tech or fintech startups.

• Strong ownership mindset—self-driven, accountable, and results-oriented.

• Proven track record in performance marketing, brand building, and analytics.

• Experience with tools like Google Analytics, Firebase, Meta Ads Manager, AppTweak.

• Ability to manage campaigns from strategy to execution, and lead/coach junior team members.