Marketing Manager - North

What You'll Do

• Use the consumer understanding, the competitive dynamics and boundaries of the market to lead the brand AOP, translate into brand ideas and convert into relevant innovations to grow the brand

• Oversight the implementation of AOP, from the strategic discussion to development and all way communication to sales force (such as: thematic campaign, grassroots, promotions, …)

• Recommend and support the adaptation of marketing best practices from PI global or regional; or develop local platform relevance

• Manage the allocation & disbursement of budget for assigned brand to maximize ROI and have positive impact on brand P&L. Working with Finance partner to set pricing to meet revenue and profitability goal)

• Work with Sales to co-develop trade & channel programs, POS support related to brands

• Accountable for team capability through coaching, mentoring and training

Education: University Graduate relevant Marketing is referred.

Functional expertise:

• Strong leadership & interpersonal skill

• Brand management experience

• Consumer orientation, brand operating experience

• At least 5 years experiences in marketing management, preferably in FMCG, beverage industry understanding

• Have good understanding and experiences in consumer orientation

Fluent in English