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Mô Tả Công Việc
The mission of this role is to build the brand image of fitness segment as “top of mind” brand in sport field.
This role will define and identify market opportunities, execute multi-channel campaigns and develop community/athlete/influencer strategy to ensure segment growth.
· Develop 360° Go-To-Market strategy for new products.
· Craft and implement community plan. Maintain close relations with running, cycling and triathlon clubs/athletes.
· Explore and develop comprehensive content strategy.
· Support and monitor local sport events.
· Manage local marketing communication plan in line with global team to support the local business objectives.
· Plan, control and monitor marketing budget.
Yêu Cầu Công Việc
· Has experience and passion for running (Must)
· Fluent in English and Vietnamese speaking. (Chinese is a plus)
· Proven track record of community/relationship management.
· Strong communication and presentation skills.
· Good knowledge on smart wearables.