Marketing Senior Manager/ Associate Director (Head of Department)

Department: Marketing Communications

Report to: Board of Management.

We are seeking a dynamic Marketing Senior Manager/Associate Director with a proven track record of crafting compelling brand narratives and leading creative initiatives. The primary focus of this role is to spearhead the creation and development of a new brand story. This initiative aims to refresh our traditional way of communicating about business, our brand image, engaging with customers, and driving increased brand recognition and customer loyalty.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy, especially brand story that aligns with the company's values and overall business goals, resonates with target audiences, and sets the foundation for the company’s future marketing and brand goals. Ensure the brand becomes a top recognized and trusted name in the industry

• Lead the conceptualization, design, and development of a compelling story that embodies the essence of our brand and appeals to our target customers

• Translate business objective to communication strategy, creative/media brief

• Drive performance in Digital Marketing, Content Marketing aligned with company strategic direction.

• Optimize marketing channels for maximum brand exposure and engagement

• Collaborate with internal teams and external partners to develop, execute CONTENT MARKETING campaigns, KOL/KOC partnership, and sponsorships that drive brand awareness, user acquisition

• Manage the marketing budget, allocating resources effectively to achieve optimal ROl across various marketing channels

• Lead, develop, and manage Marketing Team members, establishing an effective marketing organizational structure with the right capabilities to deliver results

• Other tasks assigned by Board of Management.

• Bachelor degree required. Concentration in Marketing, Business, or Communications/Branding preferred

• A minimum of 8 years of Marketing Communications/Branding experience, with a focus on brand strategy, storytelling, idea generation and creative development

• Preferred candidates with strong related experience in FMCG

• Deep understanding of Digital Marketing, Content Marketing

• Experience managing media buying agencies and negotiating advertising contracts

• Excellent communication and interpersonal skills, with the ability to effectively collaborate with both internal and external stakeholders

• Must be a self-starter, highly organized, and able to work well with all levels in the organization. Polished presentation and interpersonal skills. Good communication and presentation skills in English and Vietnamese. Good command of Microsoft Office and Windows-based computer applications.

Benefits:

• Working time: 5 days/week (Monday to Friday)

• Opportunity for promotion and career development

• Attractive remuneration package

• Compulsory Insurances full salary (Social Insurance, Health Insurance, Unemployment Insurance) based on the Labor Code and PVI premium health Insurance based on the Company's regulations

• 11 Public holidays based on the Labor Code, 20 Annual leave days based on the Company's regulation, 5-year-employee has 1 more annual leave day

• Company Team Building Trip every year

• Participate in other Company activities: Sports, Family Day, Children's Day

• Training sponsorship programs: Securities certificates, Soft skills, Technical skills

• Professional and dynamic working environment.