Marketing, Social Media & Event Management Specialis

A. Responsibilities 1. Digital Marketing and Social Media Communication: • Develop and implement innovative digital marketing and social media strategies to enhance brand visibility and engagement across various platforms. • Create engaging content that promotes BTL products and services, aligning with our brand voice and target audience’s needs. • Manage social media profiles and presence, including Facebook, Zalo, Instagram, LinkedIn, Tiktok, and any additional channels that may be relevant. • Monitor social media and online mentions, engaging with customers and followers to foster community engagement. • Market survey & data collection to have optimal marketing strategy 2. Event Management and On-Site Conferences: • Plan, organize, and execute on-site events such as conferences, workshops, and seminars that promote BTL products and educate healthcare professionals. • Coordinate logistics, manage event schedules, liaise with vendors, and ensure seamless execution of events. • Utilize events as a platform for product demonstrations, fostering direct interaction with our target audience. 3. KOL Management: • Identify, engage, and manage relationships with Key Opinion Leaders (KOLs) in the cardiology and aesthetic equipment sectors. • Collaborate with KOLs to develop and disseminate content, leveraging their expertise and influence to enhance brand credibility and reach. • Organize KOL participation in events, webinars, and training sessions to maximize educational impact. 4. Marketing Analytics and Reporting: • Utilize analytics tools to track event success, digital marketing campaign performance, and social media engagement metrics. • Generate reports detailing achievements and insights, using data to inform future marketing strategies and decisions. 5. Collaborative Teamwork: • Work closely with the sales, product, and clinical teams to ensure cohesive marketing strategies that support sales objectives and product positioning. • Facilitate cross-departmental collaboration to leverage collective expertise in promoting BTL’s product range.

B. Requirements 1. Educational Qualifications: Bachelor’s degree in Marketing, Communications, Business, or a related field. A Master’s degree or professional certifications in digital marketing, social media management, or event management are highly advantageous. 2. Experience: At least 3 years of experience in digital marketing, social media management, and event planning, preferably within the healthcare, medical devices, or aesthetic equipment industry. Proven track record of planning and executing successful marketing campaigns and events. 3. Skills and Abilities: • Expertise in Digital Marketing & Social Media: Proficiency with digital marketing tools and platforms, content creation, and social media strategy. • Event Management Skills: Proven ability to organize and manage professional events, from planning stages to execution. • Communication & Interpersonal Skills: Excellent verbal and written communication abilities, with a knack for persuasive and engaging dialogue. • KOL Management: Experience in identifying and collaborating with key opinion leaders within the industry. • Analytical Skills: Competence in using marketing analytics tools to measure performance and inform strategy adjustments. • Team Collaboration: Ability to work harmoniously with teams across departments to achieve marketing objectives. • Language Proficiency: Must be fluent in English