Marketing Specialist

- Develop and implement marketing strategies to support business growth and brand awareness.

- Plan, execute, and manage multi-channel marketing campaigns (digital, content, events if any).

- Analyze campaign data and performance metrics to identify trends and improvements.

- Collaborate with Sales, Product, and other teams to align marketing efforts with business goals.

- Conduct market research and competitor analysis to inform marketing strategies.

- Manage production of marketing content and assets (articles, infographics, banners, videos, etc.) ensuring quality and brand consistency.

- Coordinate content distribution across digital platforms (website, social media, email, etc.).

- Optimize marketing processes and assist in budget planning and cost tracking.

- Prepare regular reports and provide actionable insights to management.

- Support Line Manager with ad-hoc tasks and project coordination as needed.

- Assist in handling customer phone inquiries and provide support as needed

Basic Qualifications

- Bachelor's degree in Marketing, Communications, Business, or related field.

- Minimum 2 years experience in marketing operations, campaign management or related roles.

- Practical knowledge in SEO, SEM, Google/Facebook/LinkedIn Ads, and email marketing tools (e.g., Mailchimp, HubSpot).

- Strong analytical skills with experience in performance tracking tools (Google Analytics, Meta Ads Manager, etc.).

- Excellent organization, multitasking, and teamwork skills.

- Fluent in English and Vietnamese, especially in writing and reporting.

Preferred Qualifications

- Experience working in B2B marketing, subscriptions, consumer products, and/or e-commerce live broadcast.

- Strong leadership, critical thinking, communication and organizational skills.

- Experience in event planning and project management