Marketing Strategy Leader

The Marketing Strategy Leader will be responsible for leading the development and execution

of a holistic, high-impact marketing strategy for Trump International Hung Yen. This role

requires a visionary yet highly structured marketer who can translate brand values into

actionable plans across multiple phases: brand launch, sales campaigns, member engagement,

and sustained brand presence. The candidate will work closely with cross-functional teams,

creative agencies, and Trump Organization's global marketing office to ensure brand alignment

and excellence in execution.

Key Responsibilities:

1. Strategic Planning

● Lead the development of long-term marketing strategy across residential, golf

membership, and destination branding.

● Define clear brand positioning and narrative consistent with Trump’s global luxury

standards and localized to the Vietnamese market.

● Design integrated marketing roadmap across 4 key phases: pre-launch, soft launch,

official launch, and long-term brand sustainment.

2. Campaign Development

● Oversee the ideation and implementation of multi-channel campaigns (digital, PR,

events, partnerships, content).

● Manage the creation of hero assets: key visuals, manifesto videos, brand stories,

lifestyle content/images, etc.

● Coordinate with sales and product teams to deliver lead-driven campaigns.

3. Brand Governance & Global Alignment

● Act as brand guardian, ensuring consistency in brand voice, design, and messaging

across all assets.

● Liaise directly with Trump Organization’s global team to secure approvals and

maintain brand compliance.

4. Market Intelligence

● Conduct market and competitor analysis to identify opportunities for positioning and

growth.

● Regularly review performance data (CRM, digital analytics, sales) to optimize strategy.

5. Team & Stakeholder Management

● Collaborate with external vendors (agencies, production houses, media buyers).

● Present strategies and progress reports to internal BOD and key partners.

***Qualifications:

● Bachelor’s degree in Marketing, Business, Communications, or related fields. Minimum

7–10 years of experience in strategic marketing, preferably in real estate, hospitality,

or luxury brands.

● Strong understanding of high-net-worth (HNW/UHNW) customer behavior.

● Proven experience managing high-budget campaigns and luxury product launches.

● Excellent communication skills in both Vietnamese & English.

● Experience working with or for international brands is highly valued.

***What We Offer:

● A key leadership role in one of the most high-profile international projects in Vietnam.

● Opportunity to work directly with the Trump Organization’s global team.

● Dynamic, fast-paced, and highly entrepreneurial environment.

● Competitive compensation package and growth opportunities