Job description
- Design and deliver ecosystem to drive automated customer acquisition, cross-sell, up-sell and deepening campaigns across all touchpoints and channels.
- Gather customer insights, develop campaign requirements and manage the end-to-end delivery of O2O campaigns.
- Maximizing value achieved from campaigns, ensuring collaboration with stakeholders and campaigns delivery.
Job requirements
Requirements:
- VN and ENG speaking
- Experience with MarTech system (preferably campaign from any vendor)
- Loving fast pace
Responsibilities:
- Deliver an automated, comprehensive and consistent marketing technology ecosystem.
- Develop, maintain and improve customer journey framework and user stories.
- Identify high impact marketing interventions and lead their implementation including event-driven and contextual engagements.
- Participate in product planning and iteration sessions with squad and tribe members to draw up overall campaign specifications.
- Gather and analyze customer insights to develop new campaigns and enhancement plans.
- Facilitate daily stand ups, iteration planning, sprint reviews and drive sprints together with Scrum Master.
- Manage campaigns backlog, develop requirement documentation, manage support tickets and unblock barriers to progress.
- Lead team efforts in continuous improvement, define and implement improvements to increase the campaigns outcome.
- Coordinate and manage task execution, removing task impediments to allow efficient campaigns delivery.
What We Can Offer
Bonus
Lương thưởng hấp dẫn
Healthcare Plan
Được chia sẻ lộ trình thăng tiến rõ ràng cùng sự đồng hành sát sao từ cấp quản lý
Paid Leave
Được chăm sóc toàn diện với Bảo hiểm sức khỏe Aon Care, Khám sức khỏe định kỳ
Competitive rate
VietnamWorks calculates your competitive rate based on your application information and compares it with other candidates for this job after you apply.
Competitive rate
VietnamWorks calculates your competitive rate based on your application information and compares it with other candidates for this job after you apply.
Job Information
08/04/2024
Experienced (non-manager)
Banking & Financial Services > Accounts & Relationship Management
Banking, Product Planning, Customer Insight, Campaign Development, Campaign Planning
Banking
Any
Not shown
Not shown
Job Locations
Số 6 Quang Trung, Hoàn Kiếm, Hà Nội
HomeJobsBankingTechcombankMartech Expert
Techcombank
Số 6 Phố Quang Trung, Phường Trần Hưng Đạo, Quận Hoàn Kiếm, Thành phố Hà Nội
(View map)5,000-9,999 employee
Phòng nhân sự
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