Martech Expert

- Design and deliver ecosystem to drive automated customer acquisition, cross-sell, up-sell and deepening campaigns across all touchpoints and channels. - Gather customer insights, develop campaign requirements and manage the end-to-end delivery of O2O campaigns. - Maximizing value achieved from campaigns, ensuring collaboration with stakeholders and campaigns delivery.

Requirements: - VN and ENG speaking - Experience with MarTech system (preferably campaign from any vendor) - Loving fast pace Responsibilities: - Deliver an automated, comprehensive and consistent marketing technology ecosystem. - Develop, maintain and improve customer journey framework and user stories. - Identify high impact marketing interventions and lead their implementation including event-driven and contextual engagements. - Participate in product planning and iteration sessions with squad and tribe members to draw up overall campaign specifications. - Gather and analyze customer insights to develop new campaigns and enhancement plans. - Facilitate daily stand ups, iteration planning, sprint reviews and drive sprints together with Scrum Master. - Manage campaigns backlog, develop requirement documentation, manage support tickets and unblock barriers to progress. - Lead team efforts in continuous improvement, define and implement improvements to increase the campaigns outcome. - Coordinate and manage task execution, removing task impediments to allow efficient campaigns delivery.