Mobile Game UA Marketing Specialist

Platform Management:

- Oversee and manage the setup and maintenance of our games on Google Play Console and App Store Connect. Ensure all game listings are optimized for maximum visibility and conversion.

- Monitor and analyze game performance metrics, implementing strategies for improvement based on data-driven insights.

Ad Campaign Management:

- Plan, execute, and manage advertising and user acquisition campaigns on platforms such as TikTok, Google, Meta, Apple Search Ads, Applovin, Unity and more.

- Monitor and optimize campaign performance to meet KPIs and ROI targets.

- Measure how well campaigns are doing, monitor and adjust bid prices, and set a budget for the advertising campaign.

Analytics and Reporting:

- Utilize analytics tools to track campaign performance, user acquisition, user behaviour, engagement, and monetization, making data-driven decisions to enhance marketing efforts.

- Use data-driven strategies to enhance targeting, creative, and bidding.

- Provide regular reports on campaign performance, insights, and optimizations for internal stakeholders to inform strategy adjustments and report on KPIs.

- Offer advice and solutions based on analysis findings.

Creative Development:

- Collaborate with the Growth Strategist and Creative team to develop engaging ad creatives.

- A/B test different creatives to determine the most effective approach.

Budget Management:

- Manage and allocate budgets efficiently across various channels.

- Track spending and ensure campaigns are cost-effective.

Market Research:

- Conduct market research to understand user behaviour, preferences, and trends.

- Stay updated with the latest industry trends and competitor strategies.

Collaboration:

- Work closely with cross-functional teams including Growth Strategist, Creative and Game Designer.

- Foster strong relationships with external partners and ad networks.

Education:

- Bachelor’s degree in Marketing, Business, or a related field.

Experience:

- 3+ years of experience in user acquisition or performance marketing, preferably in the mobile gaming industry.

- Proven track record of managing successful UA campaigns.

- Experience in collaborating with leading platforms and advertising agencies such as TikTok, Google and Meta for marketing campaigns.

Skills:

- Possess a mindset of marketing and the mobile gaming industry (experience in optimizing TikTok/Google/Meta channels is beneficial).

- Strong analytical skills with the ability to interpret complex data.

- Proficiency in using analytics tools such as Google Analytics, Adjust, Appsflyer, or similar.

- Understand and proficiently use tracking systems like Firebase (experience with AppsFlyer/BigQuery is a plus).

- Familiarity with potential app analysis tools is a plus.

- Excellent at Excel.

- Excellent at English written and verbal communication skills.

- Ability to work in a fast-paced and dynamic environment.

Other:

- Passion for mobile games and a good understanding of the gaming landscape.

- Creative mindset with an eye for detail.