Modern Trade & E-Commerce Senior Manager

This position is to deliver business objectives across Modern Trade (MT) and E-Commerce channels by leading Joint Business Planning (JBP) negotiations, driving channel development, and executing promotional strategies. It also involves managing sales operations, developing and implementing e-commerce growth strategies, and ensuring sound financial management to support sustainable growth.

1. Joint Business Plan (JBP)

- Lead annual JBP negotiation with Top MT Retailers to align on Trade terms, promotions/activities, assortments strategy…within given budget to deliver company goals.

- Analyze sales data and market trends to identify growth opportunities.

- Negotiate terms, pricing, and promotional calendars.

2.Sales Operations Management

- Lead and mentor a sales team to achieve targets for volume, revenue, and profitability.

- Set KPIs, monitor performance, and provide coaching/training.

- Ensure compliance with trade agreements, product availability, and merchandising standards.

3. Promotion Planning & Execution

- Design tailored promotions for modern trade channels.

- Coordinate cross-functionally (Trade/ Marketing, Supply Chain, CS, SO) to ensure flawless execution.

- Evaluate promotion ROI and adjust strategies as needed.

4. Channel Development

- Identify untapped opportunities in both Modern trade & E-Com.

- Develop strategies to enhance shelf presence and category leadership.

- Partner with Marketing/Trade on campaigns and new product launches.

5. E-Commerce Development

- Develop & execute a comprehensive digital sales strategies for online platforms and D2C channels or Collaborating with key MT retailer’s online platforms…

- Optimize product listings, content & pricing/ digital promotion to maximize conversion rate & search rankings.

- Omni-channel Integration: Bridge GT/ Modern trade & E-Com through initiatives like click-and-collet programs, digital coupon redemptions & shared loyalty scheme,…

- Operational excellence: oversee inventory forecasting, fulfillments & returns management for online orders. Collaborating closely with Supply Chain, CS.

- Analyze e-commerce trends and consumer behavior to refine tactics. Pilot emerging trends to capture the market demands on time.

6. Financial Management

- Oversee sales budgets, P&L, and cost control measures.

- Ensure profitability while meeting volume targets.

7. Market Intelligence:

- Monitor industry trends, competitor activities, and consumer preferences at in-charge channels to provide actionable insights to Top management.

Bachelor's degree in Business Administration, Marketing or related field.

At least 7-10 years experience in FMCG sales leadership.

With 5+ years in MT Key Account Management & E-Commerce

Expertise in sales leadership, Join Business Plan negotiation, and strategic planning.

- Proficiency in data analytics (Excel, Power BI), marketplaces management and digital platforms.

- Results-driven, adaptable, proactive, and collaborative.

- Strong communication and cross-functional collaboration.

- Leadership: agile, data-driven and adept at managing cross-functional teams in matrix-organizations