Net Revenue Management, Category Management & Shopper Marketing Manager - B&W

BUSINESS CONTEXT AND MAIN PURPOSE OF THE JOB

• This position is responsible for driving the growth of Beauty & Wellbeing categories for Unilever and its trade customers.

• This role is crucial in the management of strategic financial analysis across 5 levers to enable Unilever to maximize growth & category insights through data. The goal of this role will be growing our business through effective use of data and Insights working with key stakeholders cross functionally and strategic customers.

• The person interfaces with many key organizational functions – Brand Marketing, Customer Strategy & Planning, CMI, Customer Business Development to design, facilitate and implement Category Management Strategies, processes and tools for field sales and our retail customers.

MAIN ACCOUNTABILITIES

NRM

• Do business diagnostics and provide solution for incremental growth via Net Revenue Management methodology and multiple data sources (internal and external)

• Work closely with local cross-functional team for analysis and alignment with Category Business team on proposals including white space initiatives, size of prizes, investment allocation, implementation plan, tracking and delivery.

• Manage project progress and timely delivery;

• Work with regional NRM team and other countries’ local team for knowledge sharing, benchmarking and best practice learning.

Category Management

• Determine and understand industry, category, shopper and consumer trends to proactively seek and recommend solutions.

• Convert brand strategy into strategic merchandising strategies with actionable recommendations for customers.

• Integrate Category Management and Shopper Insights information into Customer Marketing and Brand Marketing materials.

• Development of Category Management strategies providing insights and retail solutions, specifically addressing assortment and shelving.

• Serves as liaison between field sales/retail customers and brand teams to facilitate the field execution of category initiatives with major customers.

• Creates and delivers actionable sales stories and strategies with solutions for internal and external customers.

• Create bespoke JBP/CAT MAN project for strategic customers

• Consults closely with brand development to secure alignment around retail environment realities prior to innovation launches.

• Effectively designs and integrates category management strategy into the business planning process.

• Provide guidance, leadership and category/brand expertise to field category management managers.

• Works with Shopper Insights and CMI Managers to integrate shopper understandings into category management initiatives/strategies.

• Assists in training, distribution and execution of category management tools with field.

• University graduate in business administration, economics or finance;

• At least 5-7 years relevant working experience in FMCG industry and at least 5 year experience at managerial level;

• Experience in Consumer Market Insight, Consumer Research, Trade category management or Finance (business partnering) is preferred;

• Strongly analytical and critical thinking;

• Good communication and articulation, able to handle business discussion independently;

• Good command of Excel and PowerPoint, able to deal with big data effectively and efficiently;

• 8-10+ years of experience in Customer Development, especially background in Category Management;

• Proven experience in developing and implementing effective and integrated business plan;

• Strong communication and interpersonal skill to influence stakeholders;

• Ability to set strategic priorities for Category Management within the business unit;

• Ability to lead large projects with participation/input from various areas of the company, in order to drive insights into action internally and externally.