ASICS Vietnam LLC - Onitsuka Tiger Vietnam

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THE HISTORY AND VISION OF ONITSUKA TIGER Onitsuka Tiger Co. Ltd. was established in 1949 as a sports shoe brand and has since undergone a remarkable transformation. By 1977, the Company, then renamed ASICS after a merger with two other manufacturers, was actively integrating innovative ideas and technologies to support the consumers using its products. In 2002, Onitsuka Tiger reemerged, this time as a luxury lifestyle fashion brand within the ASICS group, aiming to capture a more sophisticated aesthetic. The brand adeptly transitioned from crafting competition-grade footwear to designing stylish urban shoes, which quickly gained popularity as fashion staples. Alongside footwear, Onitsuka Tiger's newly designed apparel and accessories showcase a dedication to traditional craftsmanship blended with a contemporary fashion sensibility. Today, Onitsuka Tiger continues to evolve, positioning itself as a "premium fashion brand” as result of the brand's unique perspective, unwavering commitment to quality, exceptional service and offering unparalleled, one-of-a-kind products.