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ZALORA is the leading fashion and lifestyle e-commerce platform in Southeast Asia, operating as a key brand within the Global Fashion Group (GFG) portfolio. Founded in 2012, ZALORA was established to address the growing demand for online fashion shopping in the region, offering a wide assortment of clothing, footwear, accessories, beauty products, and home & living items. Key Milestones and Vision Launch & Growth: ZALORA launched in 2012, quickly expanding its presence across major Southeast Asian markets, including Singapore, Malaysia, Indonesia, the Philippines, Hong Kong, and Taiwan. GFG Integration: ZALORA is part of Global Fashion Group, which also operates Dafiti (LATAM) and THE ICONIC (ANZ). GFG’s vision is to be the #1 fashion and lifestyle destination in its regions, enabling true self-expression. Business Models: ZALORA operates through multiple business models—Retail, Marketplace, and Platform Services—offering flexibility and value to both customers and brand partners. Innovation: ZALORA has pioneered initiatives such as same-day delivery, easy returns, and a strong focus on mobile commerce, adapting to the unique needs of Southeast Asian consumers. Sustainability: ZALORA and GFG are committed to responsible fashion, with ongoing efforts to promote sustainable practices across the supply chain.
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