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Founded in 2015, Duprex Cosmetics Pte. Ltd. is a Singapore-based professional haircare company and brand owner, an organic hair and scalp care range developed exclusively for professional hair salons. The company began as a distributor of established Italian professional haircare brands, building strong market insight, salon relationships, and operational capabilities within Singapore’s professional beauty sector. In response to growing demand for clean, high-performance, and sustainable salon solutions, Duprex Cosmetics transitioned into brand ownership in 2019, developing its trademarked product line. The brand was officially launched into the Singapore market in 2021. Vietnam, and Ho Chi Minh City in particular, represents a strategic next-phase growth market for Duprex Cosmetics due to its rapidly expanding professional salon sector, rising consumer awareness of organic and wellness-oriented beauty products, and increasing demand for premium scalp care solutions.
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