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Mô Tả Công Việc
1. Link Building: The SEO off-page person is responsible for implementing effective link building strategies to acquire high-quality backlinks from reputable and relevant websites. This involves identifying link opportunities, reaching out to webmasters, and fostering relationships to secure valuable backlinks.
2. Social Media, Forum: They leverage social media platforms to promote website content, engage with the target audience, and attract shares, likes, and comments. This helps increase brand exposure, drive referral traffic, and enhance overall online presence.
3. Directory and Citation Management: Managing online directories and citations is important for SEO efforts. The SEO off-page person ensures accurate and consistent listings across relevant directories, review platforms, and listings to improve search visibility.
4. Competitor Analysis: Analyzing and monitoring competitor off-page strategies is important to identify new opportunities and stay ahead. The SEO off-page person keeps track of competitor backlinks, social media activities, and content promotion tactics to leverage and adapt their own strategies accordingly.
5. Performance Tracking and Reporting: The SEO off-page person is responsible for tracking and analyzing the performance of off-page activities. They use various tools to measure the impact of link building efforts, social media engagement, and brand mentions, providing regular reports and insights to evaluate the effectiveness of the strategies implemented.
Yêu Cầu Công Việc
- Understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools
- Experience with A/B and multivariate experiments
- Knowledge of ranking factors and search engine algorithms
- Up to date with the latest trends and best practices in SEO and SE