Officer, Digital Marketing

POSITION PURPOSE

The Digital Marketing Specialist is a key role responsible for increasing our company’s online visibility and driving organic growth. The specialist will dedicate 40% of their time to developing and executing a comprehensive SEO strategy. Another 20% will be allocated to project management, including coordinating efforts with external SEO agencies and internal stakeholder (Content team, ICT). The remaining 20% will focus on other digital marketing activities, excluding paid advertising operations. The ideal candidate will possess a strong understanding of current digital marketing trends and a proven ability to leverage data for decision-making. Excellent project management, collaboration, and communication skills are essential for success in this role.

AREAS OF RESPONSIBILITY

1. SEO Strategy Development (40%)

- Keyword Research & Analysis: Conduct in-depth research to identify relevant keyword opportunities with high search volume. Analyze search intent to tailor content accordingly.

- On-Page Optimization: Optimize website content, meta tags (titles, descriptions), header tags, and internal linking structure to align with target keywords and improve search engine rankings.

- Technical SEO: Address technical issues like site speed, mobile responsiveness, and crawl errors to ensure optimal search engine indexing and user experience. Collaborate with internal ICT team to handle all website issues.

- Link Building: Develop a strategy to acquire high-quality backlinks from authoritative websites, improving domain authority and search visibility.

- Performance Monitoring: Use tools like Google Analytics, Search Console, Ahrefs to track organic traffic, rankings, click-through rates, and other key metrics. Analyze data to identify trends and opportunities for improvement

2. Project Management & External Partner Collaboration (20%)

- Project Planning: Define project scope, goals, deliverables, and timelines for SEO and content initiatives.

- Partner Management: Establish clear expectations with external SEO agencies and content creators, monitor progress, and provide feedback to ensure alignment with project goals.

- Communication & Collaboration: Facilitate communication between internal teams and external partners, ensuring everyone is informed and working towards common objectives.

- Risk Management: Identify and mitigate potential risks to project success, such as delays, budget overruns, or quality issues.

3. Other Digital Marketing Activities (20%)

- Marketing Automation: Design and implement automated email campaigns, ZNS, ZMS (Zalo), and personalized customer journeys to nurture leads and drive conversions.

- CMS Management: Maintain and update website content, ensuring accuracy, relevance, and consistency with brand messaging. Implement new features and functionality as needed.

- Email Marketing: Create engaging email content, segment audiences, and track email performance to optimize open rates, click-through rates, and conversions.

- Data Management: Collect and analyze data from various sources (website analytics, social media, email campaigns) to measure campaign performance, identify trends, and inform future marketing decisions.

- Landingpage Builder: Gather briefing from stakeholders and create effective CRO landing page which supports Performance Ads team.

4. General

- Industry Knowledge: Stay current with the latest digital marketing trends, technologies, and best practices through continuous learning and professional development.

- Cross-functional Collaboration: Work closely with teams across the organization (e.g., sales, product development) to ensure alignment and maximize the impact of digital marketing efforts.

- Performance Reporting: Prepare and present regular reports on digital marketing performance, highlighting key metrics, insights, and recommendations for improvement.

POSITION SPECIFICATIONS

COMPETENCIES (knowledge, skills, and abilities)

Essential

- Holder of Bachelor’s degree in digital marketing, marketing and communications or equivalent from relevant programs;

- Minimum of 3 years of related marketing experience required (Intensive experience in SEO is desired);

- Proficiency in English;

- Experience in education is an asset;

- Stay up-to-date with digital marketing and have strong analytical skills to forecast and identify digital marketing trends and challenges;

- Ability to work independently as well as on a team; and able to perform under pressure;

- Ability to convert data into actionable insight;

- Excellent communication and interpersonal skills;

- Planning and process management skills

- Basic practice of JavaScript, HTML, CSS

Desirable

- Experience working in a flexible and changeable environment;

- Proven ability to manage agencies and stakeholder relationships;

- Readiness towards learning, honesty, attentivity, and sensitivity towards marketing trends

- Attentivity, patience, perseverance, readiness toward learning, and a sense of responsibility

COMPETENCIES (behavioural)

Essential

- Skill – Work organizing and time management skills

- Skill – Analytical, solution-drawing and decision-making skills

- Skill – Changes management skills

- Skill – Result-oriented mindset

- Attitude – Detail-oriented, attentive

- Attitude – Business Confidential

Desirable

- Knowledge – Insight on areas of business

- Skill – Teamworking skills

- Skill – Communication skills

- Skill – Explanatory presenting skills

- Attitude – Perseverant

- Attitude – Honest

BENEFITS

- Highly competitive salary package (plus benefits) for Vietnamese and expatriate candidates depending on qualifications/experience;

- 13th month Tet bonus (Vietnamese candidates);

- Annual cost of living adjustment;

- Annual salary increases and bonuses based on performance;

- Recognition & awards programmes;

- 20 days annual leave, plus Xmas closure, public holidays and 5 days paid sick leave;

- Healthcare plan (Private accident, medical, and dental insurance, including annual health checks);

- Education support for staff, spouse and children;

- Relocation allowance to cover visa/flights/initial days accommodation

- Support and assistance in work permit and visa application together with relocation to and settling into living and working in Vietnam;

- Transportation support;

- Business travel insurance;

- Flexible working arrangements;

- Various staff events throughout the year (outings, year-end party, sports activities and other events);

- Onsite fitness and sports centre;

- Opportunity to work within a professional and multicultural environment.