Omnichannel Marketing Manager (FMCG)

An Omnichannel Marketing Manager in the FMCG (Fast-Moving Consumer Goods) industry. This role demands a focus on integrating online and offline channels, building strong relationships, and driving business growth through effective marketing strategies.

Key Responsibilities:

1. Operation

• Responsible for development, planning, execution, and management of the promotion & digital marketing campaign, and branding communication

• Managing Agencies and Coordinating internal departments in order to make good performance of Digital campaign and communication

• Coaching, Support and manage team to deliver tasks.

• Work with line department to ensure sufficient marketing support in the market across omni -channels

• Design marketing campaigns that will drive both acquisition and retention for the growth of business

• Manage budget allocation between promo cost and media mix that best suits business objectives, across both online and offline channels

• Organize market research and report results to the business

• Checking all contents and information prepared by Agency before applying for Digital communication in order to ensure correct information, good impact for Brand images and attract well customers.

2. Measuring and improving Digital Communication performance:

• Making weekly, monthly report for Cost and Digital Communication Performance

• Checking weekly/monthly KPI of Digital Communication and working with Agency to find solutions to improve

3. Other administration tasks:

• Sourcing and managing agencies relating to digital communication as (Video production, SMS, Broadcast, ……)

• Processing administration tasks relating to Digital Communication (Contracts, Payment…)

• BA in Marketing, Business Administration, Economics or related majors

• At least 2-4 years of experience at the same position at FMCG/ Retail/ Ecommerce... Companies.

• Have strong experience working in FMCG with knowledge of trade marketing and digital marketing is bonus.

• Collaborate with our digital marketing agency and KAM for kiosk/mt to support campaigns.

• Prior experience in eCommerce/ Omni-Channel marketing and/or campaign management preferred.

• Fluent in English (writing and reading).