Online Advertising Specialist

● Develop and implement data-driven PPC strategies across multiple platforms (Google Ads, Bing, Meta, LinkedIn) aligned with marketing KPIs.

● Identify, evaluate, and test new cost-effective advertising channels to expand reach and improve ROI.

● Launch, manage, and continuously optimize PPC campaigns across platforms to maximize performance and conversions.

● Plan and execute retargeting campaigns to re-engage audiences and drive repeat conversions.

● Conduct in-depth keyword research, audience segmentation, and competitor analysis to refine targeting and boost efficiency.

● Create and test high-performing ad copy and landing pages through A/B testing to improve CTR and conversion rates.

● Monitor campaign performance in real time, adjusting bids, creatives, and targeting to improve Quality Score, CTR, and ROAS.

● Manage and optimize advertising budgets, ensuring efficient spend allocation across channels to achieve campaign objectives.

● Prepare detailed performance reports with actionable insights based on key KPIs.

● 10+ years of experience managing high-performing PPC campaigns across Google Ads, Bing Ads, Meta (Facebook) Ads, and LinkedIn Ads.

● Proven track record in promoting B2B products through paid advertising campaigns.

● Demonstrated ability to develop, optimize, and scale campaigns that deliver strong CTR, ROAS, and other key performance metrics.

● Experience running advertising campaigns across the U.S., Europe and Latin America

● Strong proficiency in Google Analytics 4 with expertise in data analysis and deriving actionable insights for campaign optimization.

● Excellent budget management skills with a history of efficient allocation to maximize ROI.

● Experience with additional platforms such as YouTube Ads, advertising networks, or emerging PPC platforms.

● Familiarity with Google Tag Manager for tracking, tagging, and performance monitoring.

● Solid understanding of A/B testing principles and hands-on experience optimizing ad copy and landing pages.

● English: Advanced / Fluent

*** Salary: upto $1700 + 15% KPI bonus