What We Can Offer
Design and oversee all digital promotions and marketing campaigns in order to drive traffics and sales to digital platforms.
Digital Marketing Management
Function 1. Mobile App Marketing
- Responsible for increase number of install, mobile app account, mobile app transactions
- Increase daily mobile app traffic via app marketing tactics, activities
- Analyze customer behaviors data to find out key-point that help to improve campaign performance
- Cooperate with Mobile App product team to integrate & develop new feature support for app marketing like: push notification, mini game, automated marketing tools,..
Function 2. SEO & Organic Channel Marketing
- Develop long term strategy to increase app, web traffics, transactions via organic channel (Social Media, Zalo, Email,..…)
- Develop SEO strategy and cooperate with IT team, Content team to implement the strategy
- Manage SEO/Social media team/ agency follow weekly, monthly plan and KPI
Function 3. Paid Media Marketing
- Propose paid channel plan with KPI & Budget
- Cooperate with in-house, agency team to follow the plan
Function 4. Reporting & ROI analyze
- Keep tracked all customer data, customer behaviors, media activities
- Cooperate with Reporting team to build dashboard for MKT report
- Monitor performance of each channel and optimize to maximize ROI
- Work with IT product team to implement tracking, digital marketing tool, optimize user experience
- Coordinate with agencies, partners, and other departments for cooperate campaign
- Other activities follow company strategy & business requirements
Marketing Campaign Management
- Develop and monitor campaign planning and budgets including promotions, content, visual and media in all digital platforms
- Prepare accurate reports on our marketing campaign’s overall performance.
- Coordinate with advertising and media experts to improve marketing and sales results.
- Identify the latest trends and technologies affecting our industry.
- Evaluate important metrics that affect our traffic, conversion rate, sales…..
- At least 05 years experience in digital marketing for e-commerce
- Strong experience with mobile app, paids ad, SEO
- Good management skills
- Sales and Performance oriented
- Experience in Retail Industry
- Strong analysis skills
- Good Communication
- Listening, negotiation and presentation abilities
- Organization skills and ability to work well with other departments
- The candidate must be rigorous, can take initiatives
Ability to work under pressure
Behavior skills :
Dynamic, hardworking, responsible
Language: good English (French is a plus)
Computers skills: Microsoft Office (especially MS Excel), SAP & BI is a plus.