Online Promotion & Digital Marketing Manager

Online Promotion & Digital Marketing Manager

Login to view salary 760 views - Expires in 5 days

What We Can Offer

Allowances & Performance bonuses
Healthcare insurance for self and family
15 days

Job Description

Report to: Omni-channel Director

Design and oversee all digital promotions and marketing campaigns in order to drive traffics and sales to digital platforms.

Digital Marketing Management

Function 1. Mobile App Marketing
- Responsible for increase number of install, mobile app account, mobile app transactions
- Increase daily mobile app traffic via app marketing tactics, activities
- Analyze customer behaviors data to find out key-point that help to improve campaign performance
- Cooperate with Mobile App product team to integrate & develop new feature support for app marketing like: push notification, mini game, automated marketing tools,..

Function 2. SEO & Organic Channel Marketing
- Develop long term strategy to increase app, web traffics, transactions via organic channel (Social Media, Zalo, Email,..…)
- Develop SEO strategy and cooperate with IT team, Content team to implement the strategy
- Manage SEO/Social media team/ agency follow weekly, monthly plan and KPI

Function 3. Paid Media Marketing
- Propose paid channel plan with KPI & Budget
- Cooperate with in-house, agency team to follow the plan

Function 4. Reporting & ROI analyze
- Keep tracked all customer data, customer behaviors, media activities
- Cooperate with Reporting team to build dashboard for MKT report
- Monitor performance of each channel and optimize to maximize ROI

Other Activities
- Work with IT product team to implement tracking, digital marketing tool, optimize user experience
- Coordinate with agencies, partners, and other departments for cooperate campaign
- Other activities follow company strategy & business requirements

Marketing Campaign Management
- Develop and monitor campaign planning and budgets including promotions, content, visual and media in all digital platforms
- Prepare accurate reports on our marketing campaign’s overall performance.
- Coordinate with advertising and media experts to improve marketing and sales results.
- Identify the latest trends and technologies affecting our industry.
- Evaluate important metrics that affect our traffic, conversion rate, sales…..
Read full Job Descriptions

Job Requirements

Functional knowledges & Experience:
- At least 05 years experience in digital marketing for e-commerce
- Strong experience with mobile app, paids ad, SEO
- Good management skills
- Sales and Performance oriented
- Experience in Retail Industry
Functional skill:
- Strong analysis skills
- Good Communication
- Listening, negotiation and presentation abilities
Managerial skill:
- Organization skills and ability to work well with other departments
- The candidate must be rigorous, can take initiatives
Other skills:
Ability to work under pressure
Behavior skills :
Dynamic, hardworking, responsible
Language: good English (French is a plus)
Computers skills: Microsoft Office (especially MS Excel), SAP & BI is a plus.

Job Locations

163 Phan Dang Luu st., Ward 1, Phu Nhan District, HCMC
View full Company Profile

Established in Vietnam in July 2011, Central Retail in Vietnam is a member of Central Group, one of the leading retailers in the region. With our sustainable development vision, the Group’s success transcends business results and lies in our commitment to improve the quality of life of people of Vietnam, and in our contribution to the prosperity of the country through concrete objectives: becoming an exemplary citizen-investor, a committed employer, a responsible retailer, a trusthworthy partner and an active company in protecting the environment. The diverse activities of the Central Retail in Vietnam covers different fields, from electricals, sportswear and equipment, fashion, department stores, hotel, e-commerce to supermarket, and are employing more than 15,000 employees across the country.

GO/ Big C is the trademark of Central Retail in Vietnam, currently Big C Supercenters employs more than 9,000 staff, operates 35 shopping centers – hypermarkets in 20 provinces all over the country in Ho Chi Minh City.

With the objective to enhance the professionalism and development of the company, GO!/ Big C is looking for talented and experienced candidates for key positions in the company.

Read full company information
Vietnam Head Office – 163 Phan Dang Luu St., Ward 1, Phu Nhuan Dist, HCMC
10,000-19,999 staffs
Recruitment Department


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