达人营销|KOL Marketing

达人拓展与管理 | KOL Recruitment & Management

- 负责Shopee & TikTok电商平台的达人资源拓展，建立并维护达人关系库；

- 开发并筛选符合品牌需求的达人，建立长期合作关系，推动销售增长；

- 通过谈判和策略合作，确保达人营销投放ROI最大化；

- 跟进达人投放效果，分析数据，优化达人营销策略。

- Expand and manage KOL resources for Shopee & TikTok e-commerce platforms, building and maintaining an influencer database.

- Identify and recruit influencers that align with the brand’s needs and establish long-term partnerships to drive sales growth.

- Negotiate and strategize partnerships to maximize influencer marketing ROI.

- Track influencer performance, analyze data, and optimize marketing strategies.

达人营销策略制定与执行 | KOL Marketing Strategy & Execution

- 根据公司整体销售目标，制定达人营销推广计划（如主推品推广、新品测试等);

- 结合Shopee & TikTok的达人营销机制，打造高效的带货模式，推动GMV增长；

- 监测达人端口的销售数据，分析投放效果，并优化营销策略；

- 负责达人投放预算管理，确保ROI可控且稳定提升。

- Develop influencer marketing strategies aligned with overall company sales goals (e.g., key product promotion, new product testing).

- Utilize Shopee & TikTok influencer marketing mechanisms to create effective influencer-driven sales models and drive GMV growth.

- Monitor influencer-driven sales data, analyze performance, and refine marketing strategies.

- Manage influencer marketing budgets to ensure controlled and optimized ROI.

市场洞察与跨部门协作 | Market Insights & Cross-Team Collaboration

- 关注市场趋势，研究竞品达人营销策略，优化公司达人营销模式；

- 结合市场热点和平台政策，制定创新的达人营销玩法，提高品牌曝光度；

- 与电商运营团队合作，确保达人营销与销售目标同步，提升整体ROI。

- Stay updated on market trends and analyze competitor influencer marketing strategies to refine our approach.

- Develop innovative influencer marketing strategies based on market trends and platform policies to enhance brand awareness.

- Work closely with the e-commerce operations team to align influencer marketing efforts with sales targets and maximize overall ROI.

- 语言要求: 英文或中文流利（听说读写），越南语加分；

- 教育背景: 市场营销、广告、传媒、电子商务等相关专业本科及以上学.

- 工作经验: 至少1年以上达人营销、KOL合作或电商营销经验，有Shopee & TikTok达人投放经验者优先；

- 达人资源<ins>: 拥有越南本地Shopee & TikTok头部电商达人、社交媒体KOL资源者优先；

- 熟悉Shopee、TikTok等电商平台的达人营销玩法，了解各类达人合作模式；

- 具备数据分析能力，能够基于达人端口的数据优化营销策略，提高ROI；

- 具备谈判与沟通能力，能与达人、MCN机构建立长期稳定的合作关系；

- 灵活应变，适应电商行业快节奏变化。

- Language: Fluent in English or Chinese (listening, speaking, reading, and writing), Vietnamese is a plus.

- Education: Bachelor’s degree or above in Marketing, Advertising, Media, E-commerce, or related fields.

- Experience: At least 1 year of experience in influencer marketing, KOL partnerships, or e-commerce marketing. Experience in Shopee & TikTok influencer marketing is preferred.

- KOL Resources: Strong connections with top-tier e-commerce influencers and social media KOLs in Vietnam, especially on Shopee & TikTok.

- Deep understanding of Shopee & TikTok influencer marketing mechanisms, with expertise in different influencer collaboration models.

- Data-driven mindset, capable of analyzing influencer performance data and optimizing marketing strategies to improve ROI.

- Strong negotiation and communication skills, able to establish long-term relationships with influencers and MCN agencies.

- Highly adaptable, able to thrive in the fast-paced e-commerce industry.