Perfect Stores Manager

Địa Điểm Làm Việc: Hồ Chí Minh
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Mô Tả Công Việc

1. Key objectives
Responsible for driving shopper, consumer insights & the marketing sales agenda, and accountable for the category translation into the perfect store agenda at cross categories and channels
- Owns process, governance & communication for the Picture of success across Retail environments & categories
- Defines the required in-store POS & shopper marketing initiatives to drive the In store agenda

2. Job Responsibilities
- Lead execution of Consumer Activation programs (e.g. displays, gimmicks, events) as provided by Marketing to drive rotation at PoS
- Co-develop an lead execution of Channel Activation (Perfect Store) programs - based on Perfect Store and budget guidelines from Marketing team - to drive customer preference and grow outlets
- Support Regional and Area Sales Managers in defining Perfect Visit, outlet segmentation and prioritization and optimize operations
- Identify tools to optimize measurement of Perfect Store execution (e.g. manual or digital) and support sales teams in collecting in-store data through Perfect Store app
- Create planograms based on guidelines from Marketing
- Liaise with marketing agencies to develop in-store activation materials (e.g. displays, shelf highlighters) and ensure OTIF delivery
- Lead, manage and optimize day-to-day relationships between the company and third-party field sales partners and data service providers
- Analyze reports from Field Sales, drawing conclusions and business insights from complex algorithms to identify where the highest value interventions are and to build these in to customer action plans to improve performance in-store on a daily basis
- Lead on establishing stakeholder responsibility in execution issues, as well as in compliance and delivery against action plans
- Communicate store, brand, competitor, and customer intelligence to aid in the delivery of the overall sales plan
Xem toàn bộ Mô Tả Công Việc

Yêu Cầu Công Việc

The employee must meet the following minimum job requirements to successfully perform the job:
- 1-2 years' experience in managerial role in the field of Shopper/ Trade Marketing Activation with advanced knowledge of the Dairy/Food in FMCG environments
- Experience in developing business reporting and KPI dashboards for a full picture of channel, customer and consumer performance
- Strong Business acumen and analytical thinking.
- Excellent analytical skills, high attention to detail and proven ability to interpret data into insights
- Excellent client facing, communication and administrative abilities required
- Understand Retail Environment, promotional tactics, execution and fulfilment processes
- Advanced numerical skills and ability to manipulate and interpret data, translate in to valuable insights and use in effective decision making
- Strong sales focus - with the ability to negotiate, influence and persuade at management level both internally and externally
- Ability to embrace complexity & work across multiple categories & customers, delivering to demanding timelines

Địa Điểm Làm Việc

Sonatus Building – 15 Le Thanh Ton, Ben Nghe Ward, Dist 1, Ho chi Minh
Xem toàn bộ hồ sơ công ty

FrieslandCampina has set up business in Vietnam over 20 years, supplied more than 1.5-billion high-quality milk units every year with many favorite brands such as Dutch Lady, Friso and Yomost. FrieslandCampina Vietnam has strived to improve existing SKUs in order to research and develop new nutritious products to meet consumers’ expectation. In addition to manufacturing and providing all kinds of nutritional food for children, the company also offers a lot of dairy products for all family members. Committed to improve the life of Vietnamese people, FrieslandCampina Vietnam actively initiated social activities, creating shared values with the community such as Den Don Dom Study Encouragement Fund, sustainable dairy development operation, scientific researches on nutrition, free health check and treatment to the poor, nutrition education to the public. All activities in cooperation with Ministry of Health, National Institute of Nutrition, Nutrition Association, Youth Physician Association were effectively contributing to improve life of Vietnamese. * Royal FrieslandCampina Every day Royal FrieslandCampina provides millions of consumers all over the world with food that is rich in valuable nutrients. With annual revenue of 10.3 billion euros, FrieslandCampina is one of the largest dairy companies in the world, supplying consumer and professional products, as well as ingredients and half-finished products to manufacturers of infant & toddler nutrition, the food industry and the pharmaceutical sector around the world. FrieslandCampina possesses offices in 32 countries and almost 20,000 employees, and its products are available in more than 100 countries. The Company is fully owned by Zuivelcoöperatie FrieslandCampina U.A, with 19,487 member dairy farmers in the Netherlands, Germany and Belgium—making it one of the world’s largest dairy cooperatives.

Xem toàn bộ thông tin công ty
Sonatus Building 15 Le Thanh Ton Street, District 1, Hochiminh city, Vietnam
1.000-4.999 nhân viên
HR Department


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